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3 articles related to "Ad Effectiveness"

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Articles

Original Research

Published on 15 Jul 2020

Measuring Neural Arousal for Advertisements and Its Relationship With Advertising Success

in Decision Neuroscience

Esther Eijlers
Maarten A. S. Boksem
Ale Smidts

Frontiers in Neuroscience

doi 10.3389/fnins.2020.00736

14,775 views
43 citations

Original Research

Published on 31 Oct 2017

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

in Quantitative Psychology and Measurement

Jaime Guixeres
Enrique Bigné
Jose M. Ausín Azofra
Mariano Alcañiz Raya
Adrián Colomer Granero
Félix Fuentes Hurtado
Valery Naranjo Ornedo

Frontiers in Psychology

doi 10.3389/fpsyg.2017.01808

28,158 views
114 citations

Original Research

Published on 08 Sep 2022

Is something out of reach more attractive? The effectiveness of visual distance in computational advertising

in Human-Media Interaction

Tong Liu
Zhengdong Yu

Frontiers in Psychology

doi 10.3389/fpsyg.2022.994573

4,203 views
5 citations