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1 article related to "Attribute Alignability"

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Articles

Original Research

Published on 31 Mar 2021

The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal

in Cognition

Yong Zhang
Yuwen Wen
Min Hou

Frontiers in Psychology

doi 10.3389/fpsyg.2021.636922

6,033 views
15 citations