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5 articles related to "Brand Authenticity"

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Articles

Original Research

Published on 03 Sep 2021

Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation–Mediation Model

in Organizational Psychology

Yuhuan Xu
Jianguo Du
Fakhar Shahzad
Xingwei Li

Frontiers in Psychology

doi 10.3389/fpsyg.2021.724452

12,863 views
45 citations

Original Research

Published on 09 Jan 2026

Unpacking the effects of brand authenticity on consumer trust and loyalty in nutrition: a psychological perspective

in Nutrition, Psychology and Brain Health

Mingkun Lyu
Shikai Wang
Jinwei Zhang

Frontiers in Nutrition

doi 10.3389/fnut.2025.1731800

2,081 views

Original Research

Published on 03 May 2022

Crafting Inconspicuous Luxury Brands Through Brand Authenticity in China

in Organizational Psychology

Zhiyan Wu

Frontiers in Psychology

doi 10.3389/fpsyg.2022.826890

13,494 views
10 citations

Original Research

Published on 25 Mar 2022

Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport

in Organizational Psychology

Chanwook Do
Natasha T. Brison
Juho Park
Hyun-Woo Lee

Frontiers in Psychology

doi 10.3389/fpsyg.2022.861656

6,110 views
4 citations

Original Research

Published on 02 Jun 2022

The Effect of Brand Internationalization Strategy on Domestic Consumers’ Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective

in Personality and Social Psychology

Shaoqing Zhang
Yue Fang
Yuan Zhang
Sihong Zhang

Frontiers in Psychology

doi 10.3389/fpsyg.2022.891974

12,077 views
7 citations