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4 articles related to "Brand Identification"

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Articles

Original Research

Published on 14 Jun 2022

Impact of Knowledge Dissemination on Employee-Based Brand Equity: Mediating Role of Brand Identification and Emotional Attachment

in Organizational Psychology

Han Liu

Frontiers in Psychology

doi 10.3389/fpsyg.2022.924139

4,176 views
3 citations

Original Research

Published on 18 Jul 2022

Visible and Near-Infrared Spectroscopy Combined With Bayes Classifier Based on Wavelength Model Optimization Applied to Wine Multibrand Identification

in Nutrition and Food Science Technology

Tao Pan
Jiaqi Li
Chunli Fu
Nailiang Chang
Jiemei Chen

Frontiers in Nutrition

doi 10.3389/fnut.2022.796463

3,171 views
14 citations

Original Research

Published on 14 Jun 2022

Understanding the Relative Impact of Dual Identification on Brand Loyalty on Social Media: The Regulatory Fit Perspective in Different Cultures

in Human-Media Interaction

Shang Chen
Qingfei Min
Xuefei Xu

Frontiers in Psychology

doi 10.3389/fpsyg.2022.901706

4,627 views
2 citations

Original Research

Published on 16 Aug 2022

The retail brand personality—Behavioral outcomes framework: Applications to identity and social identity theories

in Organizational Psychology

Ya-Hui Kuo

Frontiers in Psychology

doi 10.3389/fpsyg.2022.903170

10,555 views
2 citations