Articles

Scale development of apparel customization brand value: From the perspectives of practitioners and consumers

in Organizational Psychology

• Hao Li
• Li-Wen Gu
• Xiao-Gang Liu
• Yan-Wen Ruan

Cueing roles of new energy vehicle manufacturers’ technical capability and reputation in influencing purchase intention in China

in Sustainable Energy Systems

• Zhigang Lu
• Zhilin Cai

What type of client do you need? The brand value co-creation in the banking sector

in Environmental Psychology

• Nathalie Peña-García
• Mauricio Losada-Otálora
• Jorge Juliao-Rossi

Effects of mild psychological stress on facial impressions

in Perception Science

• Koyo Koizumi
• Naoyasu Hirao
• Haruna Yamanami
• Hideki Ohira

Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity

in Organizational Psychology

• Natalia Rubio
• Nieves Villaseñor
• MªJesús Yagüe

Expression of concern: Social sustainable development green brand value in education impact strategic alliance investment decision evaluation

in Sustainable Energy Systems

Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production

in Organizational Psychology

• Rafael Ravina-Ripoll
• Estela Nunez-Barriopedro
• David Almorza-Gomar
• Luis-Bayardo Tobar-Pesantez

Promoting the Brand Inside: The Conceptualization of Nonprofit Internal Branding and Its Relationship With Employees’ Brand Performance

in Organizational Psychology

• Ran Zhang
• Yunqiao Wu
• Chao Ye

Business Brand Research Based on Multi-Feature Fusion Emotion Analysis

in Organizational Psychology

• Boxuan Li

Application of GC-IMS coupled with chemometric analysis for the classification and authentication of geographical indication agricultural products and food

in Nutrition and Food Science Technology

• Hong Zhu
• Dazhou Zhu
• Junmao Sun

Prediction Algorithm of User's Brand Conversion Intention Based on Fuzzy Emotion Calculation

in Emotion Science

• Youwen Ma

Abstract or concrete? The impact of regional typicality and advertising appeal types on consumption intention toward geographical indication products

in Environmental Psychology

• Dan Wang
• Yueyan Xu
• Wanjun Li
• Yanjun Li

The Impact Imposed by Brand Elements of Enterprises on the Purchase Intention of Consumers—With Experience Value Taken as the Intermediary Variable

in Cognitive Science

• Yi Zong
• Menghui He