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1 article related to "Consumer Identification"

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Articles

Original Research

Published on 17 Dec 2018

The Role of Identification in Consumers' Evaluations of Brand Extensions

in Organizational Psychology

Longinos Marin
Salvador Ruiz De Maya
Alicia Rubio

Frontiers in Psychology

doi 10.3389/fpsyg.2018.02582

20,657 views
12 citations