Review
Published on 03 Dec 2020
Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
in Decision Neuroscience
Frontiers in Neuroscience
doi 10.3389/fnins.2020.577666
- 55,967 views
- 118 citations
18 articles related to "Consumer Neuroscience"
Articles
Opinion
Published on 16 Jun 2023
The value of consumer neuroscience research for contemporary marketing knowledge
in Cognitive Neuroscience
Frontiers in Human Neuroscience
doi 10.3389/fnhum.2023.1214848
- 7,795 views
- 3 citations
Methods
Published on 05 Nov 2020
Data Triangulation in Consumer Neuroscience: Integrating Functional Neuroimaging With Meta-Analyses, Psychometrics, and Behavioral Data
in Decision Neuroscience
Frontiers in Psychology
doi 10.3389/fpsyg.2020.550204
- 8,604 views
- 10 citations
Review
Published on 15 Sep 2022
A framework for application of consumer neuroscience in pro-environmental behavior change interventions
in Cognitive Neuroscience
Frontiers in Human Neuroscience
doi 10.3389/fnhum.2022.886600
- 16,773 views
- 22 citations
Original Research
Published on 13 Mar 2018
Frontal Brain Asymmetry and Willingness to Pay
in Neural Technology
Frontiers in Neuroscience
doi 10.3389/fnins.2018.00138
- 21,258 views
- 120 citations
Editorial
Published on 23 Jun 2025
Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience
in Cognitive Neuroscience
Frontiers in Human Neuroscience
doi 10.3389/fnhum.2025.1638225
- 3,917 views
Opinion
Published on 20 May 2014
Consumer neuroscience to inform consumers—physiological methods to identify attitude formation related to over-consumption and environmental damage
in Cognitive Neuroscience
Frontiers in Human Neuroscience
doi 10.3389/fnhum.2014.00304
- 8,957 views
- 18 citations
Original Research
Published on 05 Feb 2024
Unlocking the neural mechanisms of consumer loan evaluations: an fNIRS and ML-based consumer neuroscience study
in Cognitive Neuroscience
Frontiers in Human Neuroscience
doi 10.3389/fnhum.2024.1286918
- 6,127 views
- 3 citations
Original Research
Published on 05 Sep 2023
Why it is good to communicate the bad: understanding the influence of message framing in persuasive communication on consumer decision-making processes
in Cognitive Neuroscience
Frontiers in Human Neuroscience
doi 10.3389/fnhum.2023.1085810
- 13,605 views
- 13 citations
Original Research
Published on 03 Oct 2023
Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising
in Media Psychology
Frontiers in Psychology
doi 10.3389/fpsyg.2023.1238879
- 10,509 views
- 12 citations
Systematic Review
Published on 21 Dec 2020
Is EEG Suitable for Marketing Research? A Systematic Review
in Decision Neuroscience
Frontiers in Neuroscience
doi 10.3389/fnins.2020.594566
- 35,095 views
- 110 citations
Original Research
Published on 14 Oct 2021
Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity
in Organizational Psychology
Frontiers in Psychology
doi 10.3389/fpsyg.2021.688713
- 10,402 views
- 25 citations
Systematic Review
Published on 01 Jul 2021
Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review
in Organizational Psychology
Frontiers in Psychology
doi 10.3389/fpsyg.2021.687404
- 43,204 views
- 49 citations
Original Research
Published on 15 May 2020
Neuroergonomic Assessment of Hot Beverage Preparation and Consumption: An EEG and EDA Study
in Cognitive Neuroscience
Frontiers in Human Neuroscience
doi 10.3389/fnhum.2020.00175
- 8,321 views
- 23 citations
Original Research
Published on 10 Jun 2025
Long-lasting effects of lavender exposure on brain resting-state networks in healthy women
in Perception Science
Frontiers in Neuroscience
doi 10.3389/fnins.2025.1555922
- 4,720 views
Original Research
Published on 22 Mar 2024
Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception
in Cognitive Neuroscience
Frontiers in Human Neuroscience
doi 10.3389/fnhum.2024.1305164
- 11,191 views
- 17 citations