Consumer Value | List of Frontiers open access articles

Original Research

Published on 06 May 2022

From “Human-to-Human” to “Human-to-Non-human” – Influence Factors of Artificial Intelligence-Enabled Consumer Value Co-creation Behavior

in Human-Media Interaction

Haitao Wen
Lulu Zhang
Ao Sheng
Mingda Li
Bingfeng Guo

Frontiers in Psychology

doi 10.3389/fpsyg.2022.863313

19,297 views
39 citations

Original Research

Published on 24 Feb 2022

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value

in Organizational Psychology

Ali Hussain
Ding Hooi Ting
Muhammad Mazhar

Frontiers in Psychology

doi 10.3389/fpsyg.2022.800206

23,457 views
57 citations

Original Research

Published on 07 Apr 2022

Toward Sustainable Consumption Behavior in Online Education Industry: The Role of Consumer Value and Social Identity

in Educational Psychology

Songyu Jiang
Nuttapong Jotikasthira
Ruihui Pu

Frontiers in Psychology

doi 10.3389/fpsyg.2022.865149

9,371 views
20 citations

Original Research

Published on 23 Jan 2024

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

in Environmental Psychology

Yan Zhang
Jiaqi Liu
Xiaoyong Li

Frontiers in Psychology

doi 10.3389/fpsyg.2024.1339197

8,723 views
13 citations

Original Research

Published on 02 Mar 2021

Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups

in Sustainable Supply Chain Management

Florian Felix Stahl
Agnes Emberger-Klein
Klaus Menrad

Frontiers in Sustainability

doi 10.3389/frsus.2021.624913

10,501 views
25 citations

Original Research

Published on 23 Jul 2025

How live-streaming commerce influences consumers’ impulse buying of near expiry-date food: implications for reducing food waste

in Agricultural and Food Economics

Chuanhui Liao
Jia Luo
Siqi Wang
Yanxin Shen
Shuang Lin

Frontiers in Sustainable Food Systems

doi 10.3389/fsufs.2025.1570483

2,787 views
2 citations

Conceptual Analysis

Published on 25 Sep 2025

A conceptual framework and review explaining the role and potential of product marketing in preserving traditional cultural landscapes

in Agricultural and Food Economics

Sophia Matthäa Philipp
Katrin Zander

Frontiers in Sustainable Food Systems

doi 10.3389/fsufs.2025.1638485

1,618 views
1 citation

Original Research

Published on 10 Nov 2025

Exploring the relationship between materialism, consumer ethnocentrism, and compulsive buying

in Personality and Social Psychology

Róbert Štefko
Martin Rigelský
Ivana Ondrijová
Lenka Kráľová

Frontiers in Psychology

doi 10.3389/fpsyg.2025.1680164

3,018 views

Articles

From “Human-to-Human” to “Human-to-Non-human” – Influence Factors of Artificial Intelligence-Enabled Consumer Value Co-creation Behavior

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value

Toward Sustainable Consumption Behavior in Online Education Industry: The Role of Consumer Value and Social Identity

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups

How live-streaming commerce influences consumers’ impulse buying of near expiry-date food: implications for reducing food waste

A conceptual framework and review explaining the role and potential of product marketing in preserving traditional cultural landscapes

Exploring the relationship between materialism, consumer ethnocentrism, and compulsive buying