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2 articles related to "Continuous Win Effect"

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Articles

Original Research

Published on 05 Oct 2018

“You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study

in Neural Technology

Qingguo Ma
Linanzi Zhang
Manlin Wang

Frontiers in Neuroscience

doi 10.3389/fnins.2018.00691

9,414 views
22 citations

Correction

Published on 05 Mar 2019

Corrigendum: “You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study

in Neural Technology

Qingguo Ma
Linanzi Zhang
Manlin Wang

Frontiers in Neuroscience

doi 10.3389/fnins.2019.00167

2,967 views
2 citations