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2 articles related to "Creative Description"

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Articles

Original Research

Published on 05 Jul 2021

Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect

in Personality and Social Psychology

Fei-Si Yao
Jing-Bo Shao
He Zhang

Frontiers in Psychology

doi 10.3389/fpsyg.2021.619340

8,242 views
14 citations

Original Research

Published on 09 Apr 2018

Exploring the Experience of Novelty When Viewing Creative Adverts: An ERP Study

in Cognition

Shujin Zhou
Yue Yin
Tingting Yu
Edward J. N. Stupple
Junlong Luo

Frontiers in Psychology

doi 10.3389/fpsyg.2018.00471

6,325 views
25 citations