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1 article related to "Ethical Transgression"

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Articles

Original Research

Published on 04 Sep 2020

When the Underdog Positioning Backfires! The Effects of Ethical Transgressions on Attitudes Toward Underdog Brands

in Organizational Psychology

Yaeri Kim
Kiwan Park

Frontiers in Psychology

doi 10.3389/fpsyg.2020.01988

8,692 views
8 citations