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1 article related to "First Choice Brand Effect"

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Articles

Methods

Published on 01 Nov 2018

The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect

in Cognitive Neuroscience

Caspar Krampe
Nadine Ruth Gier
Peter Kenning

Frontiers in Human Neuroscience

doi 10.3389/fnhum.2018.00433

13,918 views
54 citations