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2 articles related to "Internet Slang"

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Articles

Original Research

Published on 07 Jun 2019

Good Slang or Bad Slang? Embedding Internet Slang in Persuasive Advertising

in Personality and Social Psychology

Shixiong Liu
Dan-Yang Gui
Yafei Zuo
Yu Dai

Frontiers in Psychology

doi 10.3389/fpsyg.2019.01251

86,843 views
31 citations

Original Research

Published on 18 Jan 2022

Measuring Internet Slang Style in the Marketing Context: Scale Development and Validation

in Organizational Psychology

Shixiong Liu
Yi Wu
Wu Gong

Frontiers in Psychology

doi 10.3389/fpsyg.2021.751806

12,793 views
7 citations