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3 articles related to "Marketing Effect"

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Articles

Original Research

Published on 16 Aug 2022

Online impulse buying behavior and marketing optimization guided by entrepreneurial psychology under COVID-19

in Organizational Psychology

Pei Wang
Sindy Chapa

Frontiers in Psychology

doi 10.3389/fpsyg.2022.939786

19,451 views
10 citations

Original Research

Published on 30 Sep 2021

The Implicit Aesthetic Preference for Mobile Marketing Interface Layout—An ERP Study

in Cognitive Neuroscience

Shu Wang
Chonghuan Xu
Liang Xiao
Austin Shijun Ding

Frontiers in Human Neuroscience

doi 10.3389/fnhum.2021.728895

5,546 views
15 citations

Original Research

Accepted on 30 Jan 2026

How can one integrate the story of a narrator into a short travel video? Analyzing creative reasoning through the lens of narrative transmission theory

in Advertising and Marketing Communication

Jing Meng
Hailong Zhang
Huaming Zhu

Frontiers in Communication

146 views