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1 article related to "Persuasion Knowledge Model"

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Articles

Original Research

Published on 15 Mar 2021

The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase Likelihood

in Organizational Psychology

Shichang Liang
Xuebing Dong
Yanling Yan
Yaping Chang

Frontiers in Psychology

doi 10.3389/fpsyg.2021.603754

5,220 views
2 citations