ORIGINAL RESEARCH article
Front. Reprod. Health
Sec. Access and Barriers to Reproductive Health Services
This article is part of the Research TopicAddressing Sexual Health and Wellness: Personhood, Community Strengths, and Structural DimensionsView all 5 articles
Bridging Beauty and Wellness: Examining Beauty Professionals' Comfort in Discussing Sexual Health
Provisionally accepted
Stephanie Villaire*
Savannah Hastings
McKynzie JohnsonQuinceola Reid
Sakina Ghafoor
Pamela D. CareyRandi P. Proffit
Kevin Knight- Texas Christian University, Fort Worth, United States
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Background: Gaps in sexual health service uptake and education disproportionately effect Black women in the United States. Education is crucial to increasing health service uptake, and new avenues to provide education are continuously being developed. This current study examines beauty professionals' comfort in discussing important women's health topics with their clients and explores their potential role as community health advocates. Methods: A total of 38 beauty professionals in Tarrant and Dallas counties, Texas completed a needs assessment survey. Descriptive statistics, t-tests, and correlation analyses were used to explore levels of comfort and frequency in discussing health topics, factors influencing willingness to engage in these conversations, and perceived barriers within beauty shop settings. Results: Beauty professionals reported significantly greater comfort in discussing health topics than the actual frequency with which these conversations occur. Key factors associated with increased engagement included comfort with sharing health information and the perceived importance of clients' access to healthcare services. Identified barriers included stigma, concerns about privacy, and a lack of confidence or training in providing health information. Conclusions: Findings highlight several factors that may inhibit health-related conversations in beauty settings. The results underscore the potential for targeted interventions to support beauty professionals as trusted health messengers within their communities.
Keywords: beauty shop model, healthcommunication, hiv prevention, sexual health, STI prevention
Received: 19 Aug 2025; Accepted: 15 Dec 2025.
Copyright: © 2025 Villaire, Hastings, Johnson, Reid, Ghafoor, Carey, Proffit and Knight. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Stephanie Villaire
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