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2 articles related to "Brand Evaluation"

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Articles

Original Research

Published on 27 Feb 2026

Cuteness conquest: how cuteness type and brand impression affect consumers’ brand evaluation in social media

in Media Psychology

Jia Wang
Jia Zhou
Jiawen Shen
Xiaomei Wang

Frontiers in Psychology

doi 10.3389/fpsyg.2026.1730776

113 views

Original Research

Published on 20 Oct 2025

Effort or ease: the impact of sharing self-improvement vs. hedonic behaviors on personal brand evaluation

in Media Psychology

Chenhan Ruan
Xiaoyang Zhang
Fenglian Zhuo
Zhihuang Lu
Juan Li

Frontiers in Psychology

doi 10.3389/fpsyg.2025.1666105

3,508 views