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4 articles related to "Global Brand"

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Articles

Original Research

Published on 11 Sep 2025

Investigating the effect of translated international logos on brand awareness and corporate image within the Arabian Gulf regions

in Advertising and Marketing Communication

Khaled M. Mohamed
Manar Daher
Salah Gad
Bilal Zakarneh

Frontiers in Communication

doi 10.3389/fcomm.2025.1571993

3,722 views
1 citation

Original Research

Published on 25 Jul 2022

Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia

in Organizational Psychology

Lin Yi
Muhammad Saqib Khan
Asif Ali Safeer

Frontiers in Psychology

doi 10.3389/fpsyg.2022.942048

15,160 views
21 citations

Original Research

Published on 09 Apr 2020

Well-Being in Life and Well-Being at Work: Which Comes First? Evidence From a Longitudinal Study

in Occupational Health and Safety

Dorota Weziak-Bialowolska
Piotr Bialowolski
Pier Luigi Sacco
Tyler J. VanderWeele
Eileen McNeely

Frontiers in Public Health

doi 10.3389/fpubh.2020.00103

54,479 views
128 citations

Original Research

Published on 23 Jan 2026

Brand expansion for an original IP through collaboration: a case study of Disney’s animated film Wish

in Media, Creative, and Cultural Industries

Jun Lee
Kenneth Chi Ho Kim

Frontiers in Communication

doi 10.3389/fcomm.2025.1695779

1,165 views