Abstract
Misdirection refers to the magician’s ability to manipulate people’s attention, thoughts, and memory. It has been argued that some of the techniques used by magicians to orchestrate people’s attention and awareness may provide valuable insights into human cognition. In this paper we review the scientific, as well as some of the magic literature on misdirection. We focus on four main points: (1) the magician’s concept of misdirection, (2) the paradigms used to study misdirection scientifically, (3) review of the current scientific findings, and (4) future directions.
“The principle of misdirection plays such an important role in magic that one might say that magic is misdirection and misdirection is magic”
Hugard (, p. 115)
Introduction
Over the centuries magicians have developed powerful ways of manipulating people’s perception (Christopher, ). In recent years there has been much interest in understanding the scientific basis of some of the techniques, as they are thought to provide valuable insights into human cognition (Kuhn et al., ; Macknik et al., ; Kuhn, ). Much of this work has focused on the concept of misdirection, a technique that is broadly defined as manipulating people’s attention, thoughts, and memory. The aim of this paper is to review the scientific, as well as some of the magic literature on misdirection, to identify the differences between the magician’s concept and the scientific view, while highlighting the current scientific findings and potential future directions.
Magicians can manipulate people to an extraordinary degree because our subjective impression of the world does not necessarily match reality (Gregory, ). For instance, we consciously experience the world as a seamless whole, continuous both in space and time. However, our subjective perception of a scene is actually based on a partial analysis performed by cells located within separate brain areas and each selective to distinct aspects of an object or event in different regions of visual space. In addition, our eyes constantly move as we explore the environment providing a sequence of multiple views of the objects in our surroundings. Visual continuity is, therefore, a brain construct that depends, among other things, on our ability to store properties of a scene and compare them across these perceptual interruptions. This task is even more challenging considering our usual cluttered visual environment, which is filled with information that is both relevant and irrelevant for our current behavior. The neural mechanisms underlying our capacity to visually interpret the world are still highly debated. Attention, defined as the process by which we select a subset of available information while filtering out the rest (Desimone and Duncan, ), seem to play a critical role in determining what (and how) we perceive about ourselves and the environment, hence the famous saying that we only see that to what we pay attention. Moreover, we frequently perceive and process events based on expectations, rather than the physical state of the world. For example Bunzeck et al. () found activations in the auditory cortex during presentation of scenes normally accompanied by characteristic auditory stimuli, thus demonstrating the subjectiveness of perception on a neural level. Magicians have long taken advantage of perceptual processes involving attention and awareness to manipulate their audience’s conscious experience during magic tricks. We believe that magical techniques, if used in a controlled, laboratory like, environment, will become an invaluable tool to explore the neural mechanisms and behavioral underpinnings of consciousness, attention, and visual perception.
Misdirection – The Magician’s Concept
Misdirection deals with manipulating what people see and remember about an event. Given the complexity of the perceptual process, it may come as little surprise that defining misdirection is rather difficult. As Fitzkee () points out, the magic literature has failed to come up with any satisfactory definition of misdirection. In a literal sense, the prefix “mis” means wrong or wrongly, whilst direction means to point out a way or to guide or to instruct. Misdirection can therefore literally be defined as pointing out the wrong way. Another way of defining misdirection is by focusing on its function. Any magic effect (what the spectator sees) requires a method (the method used to produce the effect). The main purpose of misdirection is to disguise the method and thus prevent the audience from detecting it whilst still experiencing the effect (Figure 1; Sharpe, 1988; Lamont and Wiseman, ).
Figure 1
Misdirection is central to magic, and has attracted much interest from magicians. Our conscious experience of the world is determined by a cascade of cognitive and neurological processes; generally starting with the encoding of perceptual information, which is then further processed and stored in memory, before being retrieved and thus entering consciousness (Koch, ). Alterations to any of these processes will influence our conscious experience and lead to conspicuous failures in awareness such as change blindness (Simons and Rensink, 2005), inattentional blindness (Mack and Rock, ; Simons and Chabris, 1999), repetition blindness (Kanwisher, ; Whittlesea and Podrouzek, 1995; Whittlesea et al., 1995), visual masking (Macknik, ), the attentional blink (Raymond et al., 1992), or simply forgetting or mis-remembering (Loftus, ).
As a consequence magicians have developed techniques that manipulate different levels of this perceptual chain. For example, what we attend to (i.e., manipulating spatial attention)? How we remember an event? How do we interpret causality? Whilst much of the practical, as well as theoretical, knowledge about misdirection is typically linked to specific magic tricks, numerous magic scholars have proposed frameworks that formulate some of the general principles of misdirection. For example, Sharpe (1988) distinguished between active and passive misdirection, whereby the former involves those methods that attract spatial attention due to some kind of transient change in sound or movement. Passive misdirection, on the other hand, refers to methods that work by unobtrusively manipulating our minds through the way in which people react to static stimuli. Ascanio and Etcheverry (), on the other hand, described 3 degrees of misdirection. The first degree would be when the magician performs two simultaneous actions, the method behind the magic trick, or secret move, and a distractor. Having to attend to both, the spectator cannot focus on the method and that, in general, suffices to make this go unnoticed. In the second degree, the two actions are not perceptually equivalent, such as when a big move covers a small move, and as a result misdirection is enhanced. Ascanio’s third degree would be the same as Sharp’s active misdirection. Magicians often talk about misdirection in terms of creating zones of high and low interest, whereby the former will attract attention at the expense of the latter (Figure 2). In fact, Apollo Robins, believes that misdirection is not merely to divert attention away from the secret move. He thinks it is more about the magician’s capacity to draw attention to a particular place, which he calls frame, at a particular time (Robins, 2007; Magic of Consciousness Symposium; http://assc2007.neuralcorrelate.com). This creates a sort of tunnel vision in which any action occurring outside of the frame goes unnoticed and, in addition, the smaller the frame the stronger the sense of misdirection (see also Ascanio and Etcheverry, ). Moreover, differences are drawn between manipulations of spatial attention and time perception (Sharpe, 1988; Tamariz, 1988; Lamont and Wiseman, ; Ortiz, 2006). Time misdirection works because magicians separate the method from the magical effect and this separation generates false causal links between unrelated actions, preventing the audience from being able to mentally reconstruct the trick. As is apparent from this small, and rather incomplete, review the concept of misdirection has attracted much interest amongst magicians, and whilst it is somewhat poorly defined and lacks a clear overarching theory, magicians have developed much expertise in how our perception can be manipulated.
Figure 2
Misdirection – The Scientific Paradigm
Science relies on clear definitions of concepts. Rather than explaining misdirection as a whole, attempts have been made to link some of the misdirection principles to scientific concepts of perception, and develop paradigms that can be used to explore these mechanisms more systematically. One such paradigm is the Misdirection Paradigm (Figure 2), in which participants view a pseudo “magic trick” in which the magician makes a cigaret and lighter disappear (Kuhn and Tatler,
It has been argued that the mechanism involved in preventing participants from detecting the method is analogous to inattentional blindness (Kuhn and Tatler,
The related phenomena of change blindness refers to people’s failure in noticing substantial changes to a visual scene, if the visual transient associated with the change is masked (Rensink et al., 1997). Moreover, if attention is captured using a strong attentional cue, participants often fail to notice the change, thus demonstrating that attention is needed to consciously perceive it (O’Regan et al., 1999). Change blindness could also involve a limit in the amount of information about a scene that can be stored in visual short-term memory (vSTM) at any given time, or a limit on the comparison process (Scott-Brown et al., 2000). The exact way that these different aspects of scene perception are involved is still unclear. There are numerous situations in which a magician may switch an item for something else, and misdirection is employed to prevent participants from detecting the change. As such, rather than relaying on people’s perception of a transient event, their susceptibility toward change blindness offers a valuable probe to investigate the effectiveness of misdirection. For example, in a series of experiments, misdirection has been used to prevent people from seeing an obvious color change to a deck of cards (Teszka et al., 2011). Here linguistic social cues (i.e., asking a question) were used to prevent participants from detecting this change; thus change detection was used to measure the effectiveness of the misdirection. Although the mechanism between inattentional and change blindness may differ substantially (Rensink, 2000), in practice misdirection may be used to induce both types of blindness (Memmert, 2010; Kuhn and Tatler,
Misdirection has also been used to investigate the mechanisms involved in vSTM. Change blindness has been studied both in the laboratory and in more realistic, real-world situations. In a laboratory setting, it is easy to control for cognitive load, vSTM capacity, and the allocation of attention. However, change blindness protocols often employ rather un-naturalistic viewing conditions in which subjects are asked to perform many repetitions of a task that they know, or even have practiced, beforehand. During natural vision experiments, on the other hand, subjects are naïve to the task but it is difficult to control where they are directing their attention to and whether or not they may be engaged in other, competing, cognitive tasks. Some magic tricks provide a new and unique opportunity to leverage the strengths of the two experimental approaches while avoiding their particular drawbacks. Alonso-Pablos et al. (submitted) have recently used misdirection to study the interaction between attention and vSTM. Their results show that items, cards or human faces in this case, that lie outside the focus of attention can still be effectively stored in vSTM (see also Simons et al., 2002). Moreover, this passive representation of a visual scene is rather rich and, even though it does not give rise to conscious perception, it can be unconsciously retrieved and used in a two-alternative forced choice paradigm as efficiently as the previously attended objects. These results suggest that a classical change detection paradigm might not be the best approach to study the capacity of vSTM (see also Makovski et al.,
Where people look provide us with an effective online measure of overt attention (Liversedge and Findlay,
Rather than using misdirection to prevent people seeing an event, misdirection can make people perceive illusory events that have not occurred. For example, Triplett (1900; Kuhn and Land,
Whilst the magicians’ concept of misdirection may be rather broadly defined, scientists have come up with a variety of paradigms that enable us to investigate some of the principles of misdirection scientifically, and even take advantage of these magical techniques to explore the neural and behavioral correlates of visual perception, attention, and awareness.
Misdirection – The Scientific Findings
Numerous studies have now demonstrated that misdirection provides an extremely effective way of manipulating what people see. Rather surprisingly, these studies have consistently shown that people’s detection of the event (i.e., the lighter or cigaret drop) was independent of where they were looking (Figure 3), thus demonstrating that misdirection generally relies on manipulating covert (i.e., attention in the absence of eye movements), rather than overt attention (i.e., were people look; Kuhn and Tatler,
Figure 3

Misdirection works independently of direction of gaze. An eye-tracker was used to record the subjects’ fixation points at the time of the cigaret drop during the magic trick presented in Figure 2. (A) Results from naïve participants who missed the cigaret drop. (B) Naïve participants who detected the cigaret drop. (C) Informed participants who missed the cigaret drop. (D) Informed participants who detected the cigaret drop. Most of the naïve participants fixated either on the lighter hand, the head, or the area between the lighter hand and the head. Most of the informed participants looked at the lighter hand or the area between the lighter hand and the head. Interestingly, only one informed participant was able to detect the cigaret drop by using his foveal vision, showing that no systematic differences were found between the two conditions. Adapted from Kuhn et al. (
Whilst magic works when viewed live as well as on television, the subjective experience of watching a magician face-to-face is clearly different from observing him/her on television. That said, misdirection has been shown to be effective both when viewed in a face-to-face interaction (Kuhn and Tatler,
One of the key rules in magic states that magicians should never repeat the same trick using the same method. Indeed all of the published papers to date demonstrate that participants are less susceptible toward misdirection when the same trial is repeated (Kuhn and Tatler,
Even as many of the misdirection techniques are heavily debated amongst magicians, most would agree that social cues (i.e., where the magician looks) play a fundamental role in misdirection. For example, as Sharpe points out “people tend to look in the same direction as the person they are watching looks” (1988, p. 64). Indeed most of the experimental work supports the view that gaze cues play an important role in manipulating what people see. For example, using the vanishing ball illusion, it has been shown that participants’ susceptibility toward the illusion is greatly influenced by the magician’s social cues (Kuhn and Land,
Anecdotal evidence from magicians suggests that not everyone is equally deceived by misdirection. To date, however, there is only one experimental study that has investigated individual differences in misdirection. Individuals with autism have rather specific impairments in processing social information, and it is thought that these individuals tend to avoid social information (Nation and Penny, 2008), and in particular tend to be less effective at using joint attention (Leekam et al.,
Otero-Millan et al. (2011), investigated the effectiveness of different types of motion trajectories in misdirecting attention. These authors showed that curved motion resulted in different types of eye movements (more smooth pursuit) than rectilinear motion, and participants were less likely to look back at the hand from which attention was being misdirected. These findings offer a valuable starting point for investigating the way in which different movements influence attention.
Future Directions
From this review it is apparent that the recent interest in the science of magic has lead to great advances in understanding some of the brain mechanisms involved in misdirection. More importantly, the scientific investigations into misdirection have greatly furthered our understanding of visual cognition and perception in general. That said, this science of magic is clearly in its infancy, leaving much scope for future explorations. What direction should this field of study take? One obvious step would be to establish a taxonomy and more unifying theory of misdirection. There are several theoretical texts which try to conceptualize misdirection (Fitzkee,
In addition, further steps should be taken in understanding the cognitive as well as neural mechanisms involved in misdirection. Magicians are primarily interested in discovering powerful and reliable ways of manipulating the audiences’ awareness. As scientists, on the other hand, we are interested in understanding the underlying brain mechanisms of this deception. In principle, they could be at a perceptual level or involve higher cognitive processes, such as working memory or attentional mechanisms. For example, Apollo Robins’ intuition that misdirection is stronger when the magician draws attention into a small frame could be reminiscent of a recent report showing that, in monkey primary visual cortex (V1), increasing task difficulty enhances neuronal firing rate at the focus of attention and suppresses it in regions surrounding the focus (Chen et al.,
Misdirection will only be truly understood through empirical investigations using a broad range of new paradigms, each with their own and unique merits and pitfalls (Kuhn et al.,
Statements
Acknowledgments
Work in the laboratory of Luis M. Martinez is supported by grants CONSOLIDER CSD2007-00023 (European Regional Development Fund) and BFU2007-67834 and BFU2010-22220 (Spanish Ministry of Education and Science).
Conflict of interest
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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Summary
Keywords
misdirection, magic, attention, awareness
Citation
Kuhn G and Martinez LM (2012) Misdirection – Past, Present, and the Future. Front. Hum. Neurosci. 5:172. doi: 10.3389/fnhum.2011.00172
Received
20 June 2011
Accepted
12 December 2011
Published
06 January 2012
Volume
5 - 2011
Edited by
Idan Segev, The Hebrew University of Jerusalem, Israel
Reviewed by
Lutz Jäncke, University of Zurich, Switzerland; Shlomo Bentin, The Hebrew University of Jerusalem, Israel
Copyright
© 2012 Kuhn and Martinez.
This is an open-access article distributed under the terms of the Creative Commons Attribution Non Commercial License, which permits non-commercial use, distribution, and reproduction in other forums, provided the original authors and source are credited.
*Correspondence: Gustav Kuhn, Department of Psychology, Brunel University, Uxbridge UB8 3PH, UK. e-mail: gustav.kuhn@brunel.ac.uk; Luis M. Martinez, Instituto de Neurociencias de Alicante, Consejo Superior de Investigaciones Científicas-Universidad Miguel Hernández, Campus de Sant Joan, Avenida Ramón y Cajal, S/N, 03550 Sant Joan d’Alacant, Spain. e-mail: l.martinez@umh.es
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