ORIGINAL RESEARCH
Accepted on 01 Oct 2025
Neurophysiological study of consumer emotional reactions in a simulated multisensory retail environment
doi 10.3389/fnhum.2025.1635673
- Frontiers in Human Neuroscience
- Cognitive Neuroscience
- Research Topics
- Insights and innovations in consumer neuroscience
Insights and innovations in consumer neuroscience
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