ORIGINAL RESEARCH article
Front. Artif. Intell.
Sec. AI in Business
Volume 8 - 2025 | doi: 10.3389/frai.2025.1660947
This article is part of the Research TopicAdvancing Knowledge-Based Economies and Societies through AI and Optimization: Innovations, Challenges, and ImplicationsView all 7 articles
Study on the Impact of Digital Countryside Construction on Fostering Sports Industry Development: Based on the Moderating Role of Market-Oriented Factor Allocation and the Mediating Role of Rural Consumption Upgrade
Provisionally accepted
- 1Jeonbuk National University, Jeonju, Republic of Korea
- 2Myongji University, Seodaemun-gu, Republic of Korea
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Background: "Digital countryside construction" constitutes a core component of the "digital China" and "rural revitalization" development strategies. This study investigated the impact of digital countryside construction on the sports industry using provincial panel data from 2015 to 2023. The results suggest that digital countryside constructio serves as a significant catalyst for the development of the sports industry. This positive effect is partially mediated through rural consumption upgrade and is further reinforced by improvements in market-oriented factor allocation From a regional perspective, the catalytic role of digital countryside constructiohas already yielded substantial results in eastern China, but it has yet to fully materialize in central and western China. It is concluded that implementing region-specific development strategies, tailored to local conditions, is of paramount significance for achieving the maximal policy benefits of digital countryside constructio. This should be accomplished by deepening market-oriented reforms and enhancing digital infrastructure to foster balanced and high-quality development of the sports industry in both urban and rural areas.
Keywords: digital countryside construction, Sports industry, market-oriented factorallocation, rural consumption upgrade, structural equation model
Received: 07 Jul 2025; Accepted: 29 Sep 2025.
Copyright: © 2025 Li, Zhang and SUN. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: shaungcheng SUN, sun201755316@163.com
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