ORIGINAL RESEARCH article
Front. Big Data
Sec. Data Analytics for Social Impact
This article is part of the Research TopicData Visualization, Data Storytelling, and Artificial Intelligence for Human-Centered Data CommunicationView all articles
Jingdezhen Ceramic Culture in the Digital Era: A Qualitative Inquiry into Digital Dissemination and Platform Innovation
Provisionally accepted
Qiuyang Huang1*
Zhengjun Chen2- 1Jiangxi Arts and Ceramics Technology Institute, Jingdezhen, China
- 2School of International Culture, Jiangxi Arts and Ceramics Technology Institute, Jingdezhen, China
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Digital platforms have increasingly reshaped the ways in which traditional craft cultures are produced, circulated, and interpreted. While existing studies have examined digital heritage broadly, limited attention has been paid to how platform-based dissemination transforms ceramic culture in historically significant craft centers. Drawing on a qualitative research design, this study investigates the digital transformation of Jingdezhen ceramic culture through semi-structured interviews with 32 ceramic practitioners and digital ethnography of 58 ceramic-related livestreaming sessions on Douyin. The findings reveal three key dynamics: the reconfiguration of craft authority through platform visibility, the emergence of hybrid artisan –educator–entrepreneur identities, and persistent tensions between cultural authenticity and commercial logic. By integrating cultural ecology and platform ecosystem theory, this study contributes to scholarship on digital heritage and offers practical insights for cultural practitioners and heritage institutions navigating platform-mediated environments.
Keywords: Cultural identity, Cultural innovation, Digital dissemination, Jingdezhen ceramics, Livestreaming commerce, Platform economy, qualitative research
Received: 22 Nov 2025; Accepted: 16 Feb 2026.
Copyright: © 2026 Huang and Chen. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Qiuyang Huang
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