ORIGINAL RESEARCH article
Front. Digit. Health
Sec. Health Technology Implementation
Beyond the pilot phase: exploring the sustainable implementation of Artificial Intelligence in the English NHS
City St George's, University of London, London, United Kingdom
Select one of your emails
You have multiple emails registered with Frontiers:
Notify me on publication
Please enter your email address:
If you already have an account, please login
You don't have a Frontiers account ? You can register here
Abstract
Background We explore the experiences of Artificial Intelligence (AI) innovators who had received funding to pilot their innovation in the English NHS, with the aim of understanding what hinders and supports, from their perspective, the sustainable implementation of their innovation beyond the funding period. Methods We first identified a list of companies that had received funding from two national schemes supporting AI innovations in the NHS, focusing on early rounds of these schemes. We then used personal contacts to identify key individuals from these companies, and used a snowball approach as well as LinkedIn contacts to increase our sample. We interviewed participants individually, using semi-structured interviews and analysed the data thematically. Results We interviewed 18 individuals from 11 AI companies, who had received funding from two national schemes. Our findings show that the funding offered the companies a unique opportunity to pilot their innovations, show early successes and grow recognition around AI and its potential. Yet, innovators faced several barriers in their effort to implement their AI innovations beyond the pilot phase, including misaligned expectations regarding the programmes’ goal, fragmented adoption efforts with little national coordination, and inadequate evaluation mechanisms to generate the evidence needed for wider adoption. Conclusion The UK has set great ambitions for the adoption of AI in the NHS and has invested significantly in public funding to support its use. Our findings show that public investment alone is not sufficient to achieve this ambitious target. A better understanding of the implementation challenges of using AI innovation in practice is needed.
Summary
Keywords
Artificial intelligence (AI), innovation, NHS, pilot studies, sustainable implementation
Received
12 November 2025
Accepted
26 January 2026
Copyright
© 2026 Stavropoulou and Patil. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
*Correspondence: Charitini Stavropoulou
Disclaimer
All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.