ORIGINAL RESEARCH article
Front. Hum. Dyn.
Sec. Digital Impacts
Evaluation of the Louvre Abu Dhabi Interactive Website: User Perceptions, Usability, and Learning Outcomes
Provisionally accepted
- 1Umm Al Quwain University, Umm Al Quwain, United Arab Emirates
- 2Al Qasimia University, Sharjah, United Arab Emirates
- 3University of Khorfakkan, Sharjah, United Arab Emirates
- 4University of Kalba, Kalba, United Arab Emirates
- 5Ajman University, Ajman, United Arab Emirates
Select one of your emails
You have multiple emails registered with Frontiers:
Notify me on publication
Please enter your email address:
If you already have an account, please login
You don't have a Frontiers account ? You can register here
This study evaluates user perceptions of the Louvre Abu Dhabi (LAD) interactive website, focusing on how digital technologies influence the consumption and interpretation of cultural heritage. Using a mixed-method design with fifty participants, the study investigates usability, content richness, and learning outcomes, emphasizing how digital interactivity supports heritage engagement. Findings reveal consistently high satisfaction across usability and learning dimensions, confirming the site's effectiveness as a cultural mediation tool. Beyond technical performance, participants described the platform as a gateway to immersive and participatory heritage consumption, where digital storytelling and interactivity foster curiosity and sustained cultural interest. Thematic analysis identified key development priorities: immersive virtual and augmented reality integration, deeper narrative context, personalized guided itineraries, and stronger social-media outreach. The research extends the Technology Acceptance Model (TAM) and Kano model to a Gulf cultural context, suggesting that digital heritage features have evolved from optional enhancements to essential components of cultural participation. The study concludes that sustained innovation in immersive design and AI-driven personalization is vital for museums seeking to expand cultural access and learning through digital media.
Keywords: digital heritage, Museum website evaluation, Technology acceptance model, Kano model, User Experience, Louvre Abu Dhabi, Gulf region, Digital engagement
Received: 06 Oct 2025; Accepted: 30 Nov 2025.
Copyright: © 2025 Mohamed, Mohamed, Mallek, JELJELI and Hamid. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Elsir Ali Saad Mohamed
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.