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ORIGINAL RESEARCH article

Front. Mar. Sci.

Sec. Marine Conservation and Sustainability

Volume 12 - 2025 | doi: 10.3389/fmars.2025.1604454

Sale of critically endangered sharks in the United States

Provisionally accepted
Savannah  J RyburnSavannah J Ryburn1*Tammy  YuTammy Yu2Kelly  Jia-Wei OngKelly Jia-Wei Ong2Eldridge  WiselyEldridge Wisely3Meggan  A AlstonMeggan A Alston2Ella  HowieElla Howie2Peyton  LeroyPeyton Leroy2Sarah  Elizabeth GiangSarah Elizabeth Giang2William  BallWilliam Ball2Jewel  BentonJewel Benton2Robert  CalhounRobert Calhoun2Isabella  FavreauIsabella Favreau2Ana  GutierrezAna Gutierrez2Kayla  HallacKayla Hallac2Dakota  HansonDakota Hanson2Teagan  HibbardTeagan Hibbard2Bryson  LoflinBryson Loflin2Joshua  LopezJoshua Lopez2Gracie  MockGracie Mock2Kailey  MyersKailey Myers2Andrés  Pinos-SánchezAndrés Pinos-Sánchez2,4Alejandra  Maria Suarez GarciaAlejandra Maria Suarez Garcia2Adriana  Retamales RomeroAdriana Retamales Romero2Audrey  ThomasAudrey Thomas2Rhiannon  WilliamsRhiannon Williams2Anabel  ZaldivarAnabel Zaldivar2John  F BrunoJohn F Bruno2
  • 1Environment, Ecology, and Energy Program, University of North Carolina at Chapel Hill, Chapel Hill, United States
  • 2Department of Biology, University of North Carolina at Chapel Hill, Chapel Hill, United States
  • 3Genetics Graduate Interdisciplinary Program, University of Arizona, Tucson, Arizona, United States
  • 4Colegio de Ciencias Biológicas y Ambientales, Universidad San Francisco de Quito, Quito, Pichincha, Ecuador

The final, formatted version of the article will be published soon.

In the United States, shark meat is sold in grocery stores, seafood markets, and online.The meat is often mislabeled as another species or generically labeled as "shark". The ambiguity of these generic labels makes it challenging to assess the conservation implications of this practice and for consumers to avoid high trophic-level species that often contain high mercury concentrations in their tissues. We purchased and DNA barcoded 29 shark products in the United States to determine their species identity. Our samples consisted of 19 filets sold in grocery stores, seafood markets, and Asian specialty markets (mostly in North Carolina) and 10 ordered online as "jerky". Ninety three percent of samples (27 of 29) were ambiguously labeled as shark or mako shark but not as a specific species. Of the two samples that were labeled to species, one was mislabeled (e.g., shortfin mako shark labeled as blacktip shark) and the other was correctly labeled. Barcoding indicated that the 29 samples included 11 different species of shark, including three species listed by the IUCN as Critically Endangered: great hammerhead, scalloped hammerhead, and tope. Previous studies have found that the first two species contain very high levels of mercury, illustrating the implications of seafood mislabeling for human health. The availability of shark meat in U.S. grocery stores is surprising given the dramatic decline of shark populations globally. Moreover, the fact that nearly all shark meat is labeling ambiguously or incorrectly amplifies the problem. Accurate, verified product labels for shark meat would benefit consumers and shark conservation efforts, and should be a priority for the seafood industry.

Keywords: Shark meat, Mislabeling, DNA barcoding, Shark conservation, wildlife trade

Received: 01 Apr 2025; Accepted: 05 Aug 2025.

Copyright: © 2025 Ryburn, Yu, Ong, Wisely, Alston, Howie, Leroy, Giang, Ball, Benton, Calhoun, Favreau, Gutierrez, Hallac, Hanson, Hibbard, Loflin, Lopez, Mock, Myers, Pinos-Sánchez, Suarez Garcia, Retamales Romero, Thomas, Williams, Zaldivar and Bruno. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Savannah J Ryburn, Environment, Ecology, and Energy Program, University of North Carolina at Chapel Hill, Chapel Hill, United States

Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.