ORIGINAL RESEARCH article
Front. Mar. Sci.
Sec. Marine Affairs and Policy
Volume 12 - 2025 | doi: 10.3389/fmars.2025.1675470
This article is part of the Research TopicNavigating the Blue Economy: Innovations and Sustainability in Maritime TransportationView all articles
An Evolutionary Game Analysis of the Promotion of Shipborne Low-Temperature Freezing Technology for Sea-caught Shrimps among the Government, Fishermen, and Consumers
Provisionally accepted
- 1Zhejiang Ocean University, Zhoushan, China
- 2Zhejiang Marine Fisheries Research Institute, Zhoushan, China
- 3Ocean Research Center of Zhoushan, Zhejiang University,, Zhoushan, China
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In the era of heightened focus on sustainable marine fisheries development, the Shipborne Low-Temperature Freezing Technology is crucial for enhancing the preservation effect of seafood, improving transportation efficiency, and reducing energy consumption. It plays a key role in the sustainable development of the fishery industry. This paper constructs a tripartite evolutionary game model involving fishermen, consumers, and the government, analyzing how each entity's behavioral probability influences the strategies of the other parties. Based on field survey data, we simulated the impact of government subsidies on evolutionary outcomes, with results as follows: (1) Government subsidies positively influence choices at both the production and consumption ends. They incentivize fishermen to adopt Shipborne Low-Temperature Freezing Technology for storing wild-caught shrimp products, while also encouraging consumers to purchase shrimp products preserved through this technology. (2) Government subsidy structures have complex effects on the strategic choices of both fishermen and consumers. Expanding subsidies to fishermen positively impacts the adoption of Shipborne Low-Temperature Freezing Technology. (3) An appropriate online sales ratio can generate positive cross-channel effects, enabling the game system to reach an optimal equilibrium. In this state: Fishermen spontaneously adopt Shipborne Low-Temperature Freezing Technology; Consumers voluntarily purchase wild-caught shrimp preserved with Shipborne Low-Temperature Freezing Technology; The government withdraws subsidies for both fishermen and consumers.
Keywords: Government subsidy, Shipborne Low-Temperature Freezing Technology, Subsidystrategy, evolutionary game, numerical simulation
Received: 29 Jul 2025; Accepted: 29 Aug 2025.
Copyright: © 2025 Xu, Zhang, Yu, Zhou, Xu, Li and Chen. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Xiaojun Zhang, Zhejiang Marine Fisheries Research Institute, Zhoushan, China
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