About this Research Topic
This Research Topic (issue) aims to gather behavioral economics studies advancing the current knowledge of household decisions regarding (1) sustainability or (2) green innovation adoption. The issue focuses on empirical research in psychology and economics that contribute to transforming household lifestyle towards more environmentally friendly and socially responsible practices. Furthermore, the issue emphasizes that adopting green technologies and innovations is one of the critical solutions to help households move toward a more sustainable lifestyle.
This issue accepts submissions that use experimental or observational data to identify and address psychological, financial, and social barriers to sustainable choices or green innovation adoption. The factors include awareness, perception, attitudes, beliefs, personal values, cognitive biases, decision heuristics, and social norms. Moving beyond the behavioral models, this issue also encourages studies exploring behavioral strategies and choice architecture techniques that can encourage the adoption of green innovations and practices that help the conservation of resources, the reduction of greenhouse gas emissions, the adaptation of climate change, and the promotion of social equity.
This research topic includes but is not limited to practices and innovations that contribute to:
- Renewable energy adoption and energy conservation,
- Sustainable transportation,
- Water conservation,
- Sustainable food supply,
- Waste reduction and recycling,
- Social inclusiveness and equality.
Keywords: Sustainability, Household Decision, Innovation, Behavioral Economics, Social Responsibility
Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.