About this Research Topic
In response to the environmental, social, and economic challenges, households worldwide are critical players in supporting sustainable development. Household decisions related to lifestyle, education, finance, and consumption significantly impact the planet's ecosystems, social equality, and community prosperity. Meanwhile, innovations in technologies, processes, and business models play a critical role in advancing sustainability by finding creative solutions to complex problems. Innovations can dramatically reshape the everyday life of households and have the potential to promote sustainable food supply, improve resource and energy efficiency, encourage circular economy practices, and support socially responsible activities. It is essential to understand better households' decision-making and behavioral models of adopting innovations and sustainable lifestyles.
This Research Topic (issue) aims to gather behavioral economics studies advancing the current knowledge of household decisions regarding (1) sustainability or (2) green innovation adoption. The issue focuses on empirical research in psychology and economics that contribute to transforming household lifestyle towards more environmentally friendly and socially responsible practices. Furthermore, the issue emphasizes that adopting green technologies and innovations is one of the critical solutions to help households move toward a more sustainable lifestyle.
This issue accepts submissions that use experimental or observational data to identify and address psychological, financial, and social barriers to sustainable choices or green innovation adoption. The factors include awareness, perception, attitudes, beliefs, personal values, cognitive biases, decision heuristics, and social norms. Moving beyond the behavioral models, this issue also encourages studies exploring behavioral strategies and choice architecture techniques that can encourage the adoption of green innovations and practices that help the conservation of resources, the reduction of greenhouse gas emissions, the adaptation of climate change, and the promotion of social equity.
This research topic includes but is not limited to practices and innovations that contribute to:
- Renewable energy adoption and energy conservation,
- Sustainable transportation,
- Water conservation,
- Sustainable food supply,
- Waste reduction and recycling,
- Social inclusiveness and equality.
This Research Topic (issue) aims to gather behavioral economics studies advancing the current knowledge of household decisions regarding (1) sustainability or (2) green innovation adoption. The issue focuses on empirical research in psychology and economics that contribute to transforming household lifestyle towards more environmentally friendly and socially responsible practices. Furthermore, the issue emphasizes that adopting green technologies and innovations is one of the critical solutions to help households move toward a more sustainable lifestyle.
This issue accepts submissions that use experimental or observational data to identify and address psychological, financial, and social barriers to sustainable choices or green innovation adoption. The factors include awareness, perception, attitudes, beliefs, personal values, cognitive biases, decision heuristics, and social norms. Moving beyond the behavioral models, this issue also encourages studies exploring behavioral strategies and choice architecture techniques that can encourage the adoption of green innovations and practices that help the conservation of resources, the reduction of greenhouse gas emissions, the adaptation of climate change, and the promotion of social equity.
This research topic includes but is not limited to practices and innovations that contribute to:
- Renewable energy adoption and energy conservation,
- Sustainable transportation,
- Water conservation,
- Sustainable food supply,
- Waste reduction and recycling,
- Social inclusiveness and equality.
Keywords: Sustainability, Household Decision, Innovation, Behavioral Economics, Social Responsibility
Important Note: All contributions to this Research Topic must be within the scope of the section and journal to which they are submitted, as defined in their mission statements. Frontiers reserves the right to guide an out-of-scope manuscript to a more suitable section or journal at any stage of peer review.
