Viewpoint: Impact of Artificial Intelligence in Perfumery

Abstract

Interest and efforts to incorporate artificial intelligence (AI) into perfumery have surged significantly, mainly because of its pivotal role in driving fragrance innovation, enhancing sensory experiences, and engaging consumers. As competition in the market grows and consumer demand increases, AI is essential for predicting preferences, improving efficiency in scent formulation, and creating personalized products. Moreover, AI-based analytics have sharpened the accuracy of market trend predictions. These developments indicate a transformative potential for innovation in the perfumery sector. Consequently, researching the effects of artificial intelligence on perfumery has become a vital area of study, owing to its capacity to transform fragrance design, production processes, and consumer experiences. This paper introduces "AI Ludo Style" aimed at critically assessing both the current and future roles of AI in the perfumery industry. This framework facilitates the analysis of AI integration through four phases: Cognizance, Efflorescence, Ambivalence, and Remonstrance. The reviewed literature also demonstrates various innovative AI methodologies or platforms used to enhance fragrance creation, olfactory simulation, and consumer personalization. Ultimately, this work aspires to enlighten researchers and industry stakeholders regarding the pioneering cutting-edge AI-driven innovations that are shaping the future landscape of perfumery.