COMMUNITY CASE STUDY article
Front. Clim.
Sec. Climate, Ecology and People
Volume 7 - 2025 | doi: 10.3389/fclim.2025.1572386
Behavioural and Cognitive Drivers of Green Entrepreneurship in Net Zero Context: An Empirical Analysis from Vietnam
Provisionally accepted
- 1National Economics University, Hai Bà Trưng District, Vietnam
- 2Nguyen Hue High School for the Gifted, Hanoi, Vietnam
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Entrepreneurship plays a crucial role in socio-economic development, particularly in the context of green and sustainable business practices. This study explores the factors influencing and mediating green entrepreneurial intention (GEI) in Vietnam within the Net Zero context. The research integrates the Theory of Planned Behavior (TPB) and Social Cognitive Theory (SCT) to develop a comprehensive research model. Primary data was collected through a face-to-face survey with 400 business students. The data was analyzed using descriptive statistics, Cronbach's Alpha analysis, Exploratory Factor Analysis (EFA), and Structural Equation Modeling (SEM). The results reveal that nine factors directly influence GEI, including self-efficacy (SE), attitude towards entrepreneurship, SN, perceived behavioral control, green industry awareness, entrepreneurship education, social persuasion, capital sources, and personality traits. Additionally, the study highlights the mediating role of SE in linking the variables of TPB and SCT to GEI. The findings provide practical recommendations for policymakers and educational institutions to promote green entrepreneurship through targeted education, financial support, and enhanced social networks.
Keywords: green entrepreneurship, Entrepreneurial intention, Theory of Planned Behavior, social cognitive theory, self-efficacy, net zero
Received: 07 Feb 2025; Accepted: 04 Jun 2025.
Copyright: © 2025 Ngo, Dinh, Bui, Bui, Duong and Nguyen. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Truong Duc Dinh, National Economics University, Hai Bà Trưng District, Vietnam
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