REVIEW article
Front. Organ. Psychol.
Sec. Work Motivation and Participation
Exploring Antecedents and Consequences of Value Co-Creation of Women Entrepreneurs: A Conceptual Framework and Research Agenda
Provisionally accepted
- 1Universiti Utara Malaysia, Sintok, Malaysia
- 2Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia, Kuala Lumpur, Malaysia, Kuala Lumpur, Malaysia
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This study examines the antecedents and outcomes of value co-creation among women entrepreneurs, emphasizing the importance of addressing the unique challenges they encounter in entrepreneurial activities. While prior studies have investigated women's entrepreneurial motivations and barriers, the concept of value co-creation in this context remains insufficiently explored, thereby limiting theoretical development in the field. This conceptual paper develops a model derived from an extensive, critical, and multidisciplinary literature review. The review synthesizes insights from entrepreneurship, management, and network theory to explain how individual dynamic capabilities, opportunity recognition, entrepreneurial orientation, and entrepreneurial networks collectively foster value co-creation among women entrepreneurs. The study identifies four key antecedents of value co-creation: individual dynamic capabilities, opportunity recognition, entrepreneurial orientation, and entrepreneurial networks. It also proposes that value co-creation positively influences business performance. The study introduces an integrative conceptual framework and formulates five testable hypotheses to guide future empirical research. The paper provides theoretical and practical insights for policymakers and entrepreneurship support organizations to enhance women's entrepreneurial success through value co-creation strategies.
Keywords: Individual dynamic capabilities, opportunity recognition, Entrepreneurial orientation, Entrepreneurial networks, value co-creation, Women entrepreneurs
Received: 15 Apr 2025; Accepted: 18 Nov 2025.
Copyright: © 2025 Hassan and Mohamad. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Bello Hassan, bellohassan2015@yahoo.com
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