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CORRECTION article

Front. Neurosci., 05 March 2019 | https://doi.org/10.3389/fnins.2019.00167

Corrigendum: “You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study

Qingguo Ma1,2,3,4*, Linanzi Zhang1,5* and Manlin Wang1
  • 1School of Management, Zhejiang University, Hangzhou, China
  • 2Institute of Neuromanagement Science, Zhejiang University of Technology, Hangzhou, China
  • 3Business School, Ningbo University, Ningbo, China
  • 4Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, China
  • 5School of Management, Guizhou University, Guiyang, China

A Corrigendum on
“You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study

by Ma, Q., Zhang, L., and Wang, M. (2018). Front. Neurosci. 12:691. doi: 10.3389/fnins.2018.00691

There is an error in the Funding statement. The correct number for the “National Project” is “AWS14J011”.

The authors apologize for this error and state that this does not change the scientific conclusions of the article in any way. The original article has been updated.

Keywords: continuous win effect, price perception, event-related potentials, P2, P300, LPP, neuromanagement, neuromarketing

Citation: Ma Q, Zhang L and Wang M (2019) Corrigendum: “You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study. Front. Neurosci. 13:167. doi: 10.3389/fnins.2019.00167

Received: 12 February 2019; Accepted: 13 February 2019;
Published: 05 March 2019.

Approved by:

Frontiers in Neuroscience Editorial Office, Frontiers Media SA, Switzerland

Copyright © 2019 Ma, Zhang and Wang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Qingguo Ma, maqingguo3669@zju.edu.cn
Linanzi Zhang, bnunanzi@163.com

These authors have contributed equally to this work