ORIGINAL RESEARCH article
Front. Comput. Sci.
Sec. Human-Media Interaction
Volume 7 - 2025 | doi: 10.3389/fcomp.2025.1672735
Exploring Creativity in Human–AI Co-Creation: A Comparative Study across Design Experience
Provisionally accepted
- Hongik University, Seoul, Republic of Korea
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As generative artificial intelligence (GAI) becomes increasingly integrated into the design domain, research has begun to explore how it can be meaningfully incorporated into traditional design practices, fostering the development of more collaborative design processes. This study proposes a Human–AI Co-Creative Design Process (HAI-CDP) model and evaluates its impact on designers' creativity through a comparative experimental design. The results indicate that the HAI-CDP substantially improves creative performance over the traditional design process. For novice designers, its primary value lies in facilitating idea generation, whereas for experienced designers, it contributes more to elevating the quality and precision of creative outcomes. Although the Human – AI Co-Creative Design Process lowers the entry barrier to creative engagement, the findings also reaffirm that design experience remains a critical factor shaping creative output.
Keywords: artificial intelligence, Generative AI, Human–AI Co-Creative Design Process, Traditional Creative Design Process, Design experience, creativity
Received: 24 Jul 2025; Accepted: 08 Sep 2025.
Copyright: © 2025 WANG, Kim, Peng and Wang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: suk Hyun Kim, kylekim@gmail.com
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