ORIGINAL RESEARCH article

Front. Polit. Sci.

Sec. Politics of Technology

Volume 7 - 2025 | doi: 10.3389/fpos.2025.1598403

A New Public Management Model for Open Data Collaboration in Sustainable Digital Insurance Ecosystems

Provisionally accepted
Narongsak  SukmaNarongsak Sukma*Siriporn  YamnillSiriporn Yamnill
  • Mahidol University, Salaya, Thailand

The final, formatted version of the article will be published soon.

Digital transformation is rapidly reshaping insurance markets, creating unprecedented challenges for regulatory governance. Despite the critical importance of balancing innovation with market protection, existing research lacks a comprehensive framework that integrates open data principles with regulatory dynamics. This study develops a theoretical model that synthesizes new public management principles (NPM), technology acceptance factors, and collaborative governance to explain the emergence of sustainable digital insurance ecosystems powered by open data. Using structural equation modeling with data from 368 professionals (121 regulatory stakeholders, 178 industry professionals, and 69 technology enablers), we investigate how NPM principles and technology adoption factors influence behavior intention, use behavior, and principled participation in open data initiatives. The results reveal dual pathways to sustainable outcomes: technological adoption (β = 0.27) and collaborative governance through open data sharing, with principled engagement demonstrating stronger influence (β = 0.45). Performance expectancy emerges as the strongest predictor of behavioral intention, while accountability and market-driven services significantly enhance stakeholder engagement in open data platforms. The study contributes to public administration theory by demonstrating complementarities between NPM and collaborative governance in an open data context, extends technology adoption theory to regulatory contexts, and provides evidence-based guidance for developing balanced digital regulatory approaches. By illuminating the complex interplay between managerial principles, technological factors, and collaborative mechanisms in open data ecosystems, this research offers a comprehensive framework to navigate the digital transformation in insurance regulation.

Keywords: new public management, collaborative governance, insurance regulation, digital transformation, Public-Private Partnerships, Open Data, Data governance

Received: 23 Mar 2025; Accepted: 08 May 2025.

Copyright: © 2025 Sukma and Yamnill. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Narongsak Sukma, Mahidol University, Salaya, 73170, Thailand

Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.