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Front. Commun. | doi: 10.3389/fcomm.2018.00013

Push or pull: best practices and alternative approaches for public science communicators

  • 1Maine Sea Grant College Program, University of Maine, France

The news media is a primary way that science is communicated to American adults. News stories are driven by press releases and other communications “pushed” by institutions, publishers, organizations, and private companies. This article, from the perspective of a public science communicator, examines and critiques push communications, offers some best practices for press releases, and presents examples of other “pull” approaches to communicating science that more closely align with both the process of science and with the interests and values of public audiences.

Keywords: science news, Press releases, Writing, public audiences., public science communication, Institutional Communication, Public Relations

Received: 09 Oct 2017; Accepted: 14 Mar 2018.

Edited by:

Anabela Carvalho, University of Minho, Portugal

Reviewed by:

Bruno Takahashi, Michigan State University, United States
Hollie Smith, University of Rhode Island, United States  

Copyright: © 2018 Schmitt. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Ms. Catherine Schmitt, University of Maine, Maine Sea Grant College Program, Le Mans, France,