Frontiers in Communication

Original Research

Published on 29 Jul 2026

Pride-driven brand advocacy in sustainable marketing: the roles of socially responsible image and brand authenticity

in Advertising and Marketing Communication

Aysun Varan
Aslıhan Bekaroğlu Özatar

Frontiers in Communication

doi 10.3389/fcomm.2026.1883865

107 views

Brief Research Report

Published on 29 Jul 2026

Digital Strategic Engagement in Artrepreneurship: development and content validation of a multidimensional scale

in Media, Creative, and Cultural Industries

Maria Susan Mathew
Ajimon George
Emilda K. Joseph
Jeena Joy
Jaya Jacob M
Libina Babu

Frontiers in Communication

doi 10.3389/fcomm.2026.1882648

200 views

Original Research

Published on 29 Jul 2026

How emotional narrative advertising shapes brand attitudes and behavioral intentions: exploring the mediating mechanisms of positive emotion and narrative absorption through the S–O–R lens

in Advertising and Marketing Communication

Sitong Li
Mengke Li
Mingchun Luo

Frontiers in Communication

doi 10.3389/fcomm.2026.1747258

151 views

Original Research

Published on 29 Jul 2026

Framing China as a superpower: Korean readings of Super China

in Culture and Communication

Jingmei Ouyang

Frontiers in Communication

doi 10.3389/fcomm.2026.1860311

207 views

Original Research

Published on 29 Jul 2026

Engaging with sustainable construction communication: the effects of tone, topic, and type

in Science and Environmental Communication

Lea Primožič
Michael David Burnard
Andreja Kutnar

Frontiers in Communication

doi 10.3389/fcomm.2026.1617705

277 views

Conceptual Analysis

Published on 29 Jul 2026

From digital ecosystems to intelligent maturity: how AI tools reshape the form and content of digital communication

in Media, Creative, and Cultural Industries

Mohamed Mallek
Riadh Jeljeli
Faycal Farhi
Elsir Ali Saad Mohamed

Frontiers in Communication

doi 10.3389/fcomm.2026.1871781

311 views

Original Research

Published on 29 Jul 2026

Electoral disinformation and systemic resilience: a comparative analysis of institutional strategies in Peru and Chile

in Media Governance and the Public Sphere

Mauro Marino Jiménez
Catalina Gaete Salgado

Frontiers in Communication

doi 10.3389/fcomm.2026.1891897

252 views

Original Research

Published on 29 Jul 2026

Who is most at risk of developing distressing patterns in media experiences during health crises? Examining the role of individual differences using a longitudinal person-centered approach

in Health Communication

Sophia Schaller

Frontiers in Communication

doi 10.3389/fcomm.2026.1848549

219 views

Original Research

Accepted on 28 Jul 2026

Cultural Values and AI Influencers: How Trust and Attachment Drive Decision Confidence Among Consumers in Beauty and Fashion Market

in Advertising and Marketing Communication

Ebenezer Arthur Duncan
Winston Asiedu Inkumsah
Rockson Opare-Boateng

Frontiers in Communication

Review

Accepted on 28 Jul 2026

MANAGING CULTURAL DIFFERENCES IN DIGITAL INTERPERSONAL COMMUNICATION

in Culture and Communication

Angeline Sibongile Ngcobo
Simangele Pretty Moyane
Nene Ernest Khalema

Frontiers in Communication

Original Research

Accepted on 28 Jul 2026

Mapping Human–AI Communication in a Russian Higher Education Context: A Psychometric Network Analysis of AI Literacy and Attitudinal Dispositions

in Culture and Communication

Alfiya R. Masalimova
Marina R. Zheltukhina
Servet Demir
Natalia M. Molodozhnikova
Ekaterina V. Zvereva
Iza A. Berechikidze
Yuliya B. Lazareva

Frontiers in Communication

Original Research

Published on 28 Jul 2026

Dichotomous effects of Korean drama: commodification of soft power

in Culture and Communication

Preetha Menon
Josraj Arakkal
Damini Goyal Gupta

Frontiers in Communication

doi 10.3389/fcomm.2026.1735539

381 views

Original Research

Accepted on 27 Jul 2026

National Rituals as Ethnolinguistic Markers: A Case Study of Kazakh Customary Vocabulary in Translation

in Culture and Communication

Assiya Kibassova
Gulzhauhar Bolatova
Diana Akizhanova
Gulnar Muratova
Serikkul Satenova

Frontiers in Communication

Original Research

Accepted on 27 Jul 2026

When Representation Fails: Social Media Criticism of Political Parties Supporting Indirect Elections in Indonesia

in Media Governance and the Public Sphere

Dimas Subekti
Arissy Jorgi Sutan
Hatta Abdi Muhammad
Cholillah Suci Pratiwi
M Wira Anshori
Jefri Al Kausar
Ian Pasaribu
Fajar Alan Syahrier
Citra Darminto
Dinda Syufradian Putra

Frontiers in Communication

Original Research

Accepted on 27 Jul 2026

Environmental Documentaries and the Climate Crisis: A Multidimensional Thematic Analysis

in Science and Environmental Communication

Naglaa Elgammal
Ghulam Safdar
Syed Muhammad Hasnain Raza
Samar Abdulhalim
Aatif Iftikhar
Hanaa Okasha Tolba Ebrahim

Frontiers in Communication

Original Research

Accepted on 27 Jul 2026

Material agency and multisensory editorial design: beyond the screen

in Visual Communication

Irma Marco
Elena Bartomeu-Magaña
Lluc Massaguer

Frontiers in Communication

275 views

Systematic Review

Accepted on 27 Jul 2026

Societal Awareness in the Virtual World: A Qualitative Analysis of Professional Challenges and Emerging Opportunities in Digital Spaces

in Culture and Communication

Mohammad ali Alquaary
Safran Safar Almakaty

Frontiers in Communication

Original Research

Published on 27 Jul 2026

Digital platforms, social cohesion, and digital governance: religious discourse and mediated authority in the Emirati context

in Media Governance and the Public Sphere

Ismaael AlMazaedh

Frontiers in Communication

doi 10.3389/fcomm.2026.1821625

571 views

Original Research

Published on 27 Jul 2026

Mediated civic engagement: online activity and community participation on the Indian subcontinent

in Media Governance and the Public Sphere

Christopher Etheridge
Nazra Izhar
Moses U. Okocha

Frontiers in Communication

doi 10.3389/fcomm.2026.1862977

324 views

Systematic Review

Accepted on 24 Jul 2026

Web 3.0 in Global Marketing: A Strategic Framework for Decentralized Advertising

in Advertising and Marketing Communication

NASHWA ALI

Frontiers in Communication

Original Research

Accepted on 24 Jul 2026

Perceived credibility of native and non-native accents during voice-AI interactions

in Language Communication

Anne Pycha
Georgia Zellou

Frontiers in Communication

Hypothesis and Theory

Accepted on 24 Jul 2026

Artificial Intelligence and Media Labour Transformation in Arab Journalism: Professional Identity, Behavioural Change, and Ethical Challenges

in Media, Creative, and Cultural Industries

Rania Abdallah
Sawsan Taha
Rahima Aissani

Frontiers in Communication

Correction

Accepted on 24 Jul 2026

Correction: Network signals as national proxies: an analytical demonstration of social signal amplification theory in Nigeria's pre-electoral context

in Media Governance and the Public Sphere

Ada Peter
Favour Egbogun
Rejoice Gberevbie

Frontiers in Communication

Correction

Accepted on 24 Jul 2026

Why mobilisation is not enough: the cost-concession threshold and digitally enabled collective action in authoritarian and semi-authoritarian contexts

in Media Governance and the Public Sphere

Favour Egbogun
Ada Peter
Rejoice Gberevbie

Frontiers in Communication

2,267 articles

articles

Pride-driven brand advocacy in sustainable marketing: the roles of socially responsible image and brand authenticity

Digital Strategic Engagement in Artrepreneurship: development and content validation of a multidimensional scale

How emotional narrative advertising shapes brand attitudes and behavioral intentions: exploring the mediating mechanisms of positive emotion and narrative absorption through the S–O–R lens

Framing China as a superpower: Korean readings of Super China

Engaging with sustainable construction communication: the effects of tone, topic, and type

From digital ecosystems to intelligent maturity: how AI tools reshape the form and content of digital communication

Electoral disinformation and systemic resilience: a comparative analysis of institutional strategies in Peru and Chile

Who is most at risk of developing distressing patterns in media experiences during health crises? Examining the role of individual differences using a longitudinal person-centered approach

Cultural Values and AI Influencers: How Trust and Attachment Drive Decision Confidence Among Consumers in Beauty and Fashion Market

MANAGING CULTURAL DIFFERENCES IN DIGITAL INTERPERSONAL COMMUNICATION

Mapping Human–AI Communication in a Russian Higher Education Context: A Psychometric Network Analysis of AI Literacy and Attitudinal Dispositions

Dichotomous effects of Korean drama: commodification of soft power

National Rituals as Ethnolinguistic Markers: A Case Study of Kazakh Customary Vocabulary in Translation

When Representation Fails: Social Media Criticism of Political Parties Supporting Indirect Elections in Indonesia

Environmental Documentaries and the Climate Crisis: A Multidimensional Thematic Analysis

Material agency and multisensory editorial design: beyond the screen

Societal Awareness in the Virtual World: A Qualitative Analysis of Professional Challenges and Emerging Opportunities in Digital Spaces

Digital platforms, social cohesion, and digital governance: religious discourse and mediated authority in the Emirati context

Mediated civic engagement: online activity and community participation on the Indian subcontinent

Web 3.0 in Global Marketing: A Strategic Framework for Decentralized Advertising

Perceived credibility of native and non-native accents during voice-AI interactions

Artificial Intelligence and Media Labour Transformation in Arab Journalism: Professional Identity, Behavioural Change, and Ethical Challenges

Correction: Network signals as national proxies: an analytical demonstration of social signal amplification theory in Nigeria's pre-electoral context

Why mobilisation is not enough: the cost-concession threshold and digitally enabled collective action in authoritarian and semi-authoritarian contexts