Scope

The Advertising section provides an affordable open science hub for research related to “advertising,” broadly defined as any paid communication aimed at turning attention towards a product, service, or issue. Like other sections of Frontiers of Communication, this section will foster cross-disciplinary work with a fair, transparent, and objective review process.

This section is open to a diversity of paradigms and research methodologies, from all parts of the world. Research will be reviewed for the credibility of its findings, not its potential impact. This open approach will enable challenges to existing theoretical paradigms and commonly accepted practices. To build a database of many sets of data, papers reporting replications and even null results are encouraged.

By making research data and methods (e.g., software) freely available, this section will share findings, applications, and methods to policy makers, practitioners, start-ups, developing countries, and the public. This will potentially accelerate the pace of advertising research, like the effect of open science publishing on responses to the COVID-19 pandemic. All advertising research topics will be considered, including advertising effectiveness, ethics, public policies, methodological issues, globalisation and localisation, and changes in advertising’s environment (e.g., technology, economics, politics, social issues, climate change).

Copyright Statement