Original Research
Accepted on 28 Jul 2025
The Impact of Perceived Interactivity on Purchase Intention in Interactive Video: A CAB-Based Chain Mediation Model of Empathy, Immersion, and Arousal
in Advertising and Marketing Communication
Original Research
Accepted on 28 Jul 2025
in Advertising and Marketing Communication
Original Research
Accepted on 22 Jul 2025
in Advertising and Marketing Communication
Original Research
Accepted on 19 Jul 2025
in Advertising and Marketing Communication
Original Research
Accepted on 18 Jul 2025
in Advertising and Marketing Communication
Original Research
Published on 18 Jul 2025
in Advertising and Marketing Communication
Original Research
Published on 17 Jul 2025
in Advertising and Marketing Communication
Original Research
Published on 11 Jul 2025
in Advertising and Marketing Communication
Original Research
Published on 09 Jul 2025
in Advertising and Marketing Communication
Original Research
Accepted on 07 Jul 2025
in Advertising and Marketing Communication
Original Research
Accepted on 02 Jul 2025
in Advertising and Marketing Communication
Original Research
Published on 02 Jul 2025
in Advertising and Marketing Communication
Original Research
Published on 30 Jun 2025
in Advertising and Marketing Communication
Original Research
Published on 26 Jun 2025
in Advertising and Marketing Communication
Original Research
Published on 20 Jun 2025
in Advertising and Marketing Communication
Original Research
Published on 10 Jun 2025
in Advertising and Marketing Communication
Original Research
Published on 05 Jun 2025
in Advertising and Marketing Communication