ORIGINAL RESEARCH article
Front. Appl. Math. Stat.
Sec. Mathematical Finance
Volume 11 - 2025 | doi: 10.3389/fams.2025.1575294
Financial Challenges and Sustainable Management Practices among Women Enterprise Owner in Malaysia: A Thematic Analysis for Long-term Stability
Provisionally accepted
Nurul Labanihuda Abdull Rahman1
WAN NURULASIAH WAN MUSTAPA2*Ahmad Zulhusny Rozali2Nadhilah Abdul Pisal3Norziana Yahya4- 1Faculty of Business and Management, Universiti Teknologi MARA, Perlis Branch, perlis, Malaysia
- 2Faculty of Business and Communication, Universiti Malaysia Perlis, Arau, Malaysia
- 3Academy of Language Studies, Universiti Teknologi MARA, Perlis Branch, perlis, Malaysia
- 4College of Computing, Informatics and Mathematics, Universiti Teknologi MARA, Perlis Branch, perlis, Malaysia
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Purpose: This article explores the key factors contributing to ineffective financial management among women enterprise owner in Malaysia which lead to cash flow problems, debt accumulation, reduce profitability, limited growth opportunities, increased risk and enterprise failure. Design/methodology/approach: Through in-depth interviews with women enterprise owner, this study explores the contributing factors to the ineffective financial management for women enterprise owner. A thematic analysis is then applied to identify the recurring themes and patterns within the data, providing a comprehensive understanding of the ineffective financial management. Findings: This study identifies lack of customers, weak financial records, rising prices of raw materials, lack of sales, limited financial training and supplier fraud as the factors that contributing to the weaknesses of financial management among women enterprise owner in Malaysia. Originality / Value: This study offers original insights into the key factors behind ineffective financial management among women enterprise owner in Malaysia, using qualitative methods to uncover practical challenges and context-specific issues such as supplier fraud and limited financial education. Thus, future research should focus on validating the identified factors, evaluating financial education programs, exploring digital tools, examining sector-specific challenges and assessing government policies supporting enterprise financial management
Keywords: Ineffective Financial Management, Financial challenges, Supplier Fraud, SMEs in Malaysia, Sustainable Management Practices Paper Type: Research Paper
Received: 12 Feb 2025; Accepted: 19 May 2025.
Copyright: © 2025 Abdull Rahman, WAN MUSTAPA, Rozali, Abdul Pisal and Yahya. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: WAN NURULASIAH WAN MUSTAPA, Faculty of Business and Communication, Universiti Malaysia Perlis, Arau, Malaysia
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