ORIGINAL RESEARCH article

Front. Commun.

Sec. Science and Environmental Communication

Volume 10 - 2025 | doi: 10.3389/fcomm.2025.1503708

International Academic Representation of Traditional Chinese Medicine in the Post-COVID-19 Era: A Corpus-Based Exploration

Provisionally accepted
  • Guangzhou University of Chinese Medicine, Guangzhou, China

The final, formatted version of the article will be published soon.

TCM has long been subject to international debates regarding its scientific validity, highlighted by studies of its portrayal in particularly media discourse revealing Western perceptions of TCM as “lacking evidence”. The COVID-19 pandemic, however, has markedly increased global attention towards TCM, prompting a re-evaluation of its role. Corpus-assisted discourse analysis was employed to examine perceptions of TCM within international English academic literature from 2020 to 2022 across diverse regions and disciplines. Utilizing WordSmith 8.0, this study identified three major findings: (1) In the specific context of COVID-19, representations of TCM are consistently positive across all regions, emphasizing its historical credibility, theoretical depth, and perceived efficacy in pandemic response. (2) TCM is represented differently across geographical regions – Asian scholars frequently characterize it as “versatile, reliable, and influential”, while European scholars label it a “non-scientific marginal therapy”. North American and Australian perspectives portray TCM as a dual-sided coin which potentially serves as an “adjuvant alternative”, whereas African scholars seem skeptical, perceiving it as a “low-end therapy”. (3) Disciplinary variation is also observed, with medicine, science, engineering, agronomy and humanities displaying distinct research foci and thus representational tendencies. These findings underscore the complex interplay between medical systems, cultural and geographic proximity, institutional factors, status quos of TCM research and practice as well as disciplinary conventions in the international academic representation of TCM, which contribute valuable insights into its evolving global scientific status and integration into modern healthcare.

Keywords: xxx City, xxx Country corpus, TCM, international English academic discourse, academic representation

Received: 08 Oct 2024; Accepted: 02 Jun 2025.

Copyright: © 2025 Pan. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Jiejing Pan, Guangzhou University of Chinese Medicine, Guangzhou, China

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