ORIGINAL RESEARCH article
Front. Commun.
Sec. Culture and Communication
Knowledge Graph Construction and Dissemination Analysis of Folk Culture Space: A Case Study of Wuzhen Xiangshi
Provisionally accepted
- Zhejiang University of Technology, Hangzhou, China
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Purpose/significance] In the context of the era of network self-media, online communication plays a crucial role in promoting the development of folk tourism. Computational communication method is utilized to analyze and visualize the communication content of the spatial elements of folk culture space, which is helpful to the development of folk culture space and the dissemination of national culture. [Method/process] Initially, the technical methodology of knowledge graph was introduced, and an ontology model of cultural space was developed from the perspective of folk tourism, utilizing the CIDOC-CRM model, the entity classes, attributes, and relationships were modeled, and the core elements of cultural space were extracted from the description of cultural space by natural language analysis and the knowledge graph was constructed. Building upon this foundation, the network communication content of each element was collected, cleaned, and aligned. Utilizing computational communication methods, a multi-dimensional analysis of the network communication content for each element is carried out, and its communication, friendliness, influence, and interaction are studied, and the public's communication preferences and emotional tendency of the spatial elements of folk culture space are explored. Finally, the communication content is embedded into the graph to form a communication-oriented knowledge graph of the spatial elements of folk culture space oriented to communication, and the systematic and structured representation of the knowledge graph is realized.[Result/conclusion] Taking Wuzhen Xiangshi, a cultural space in the ancient water town located in the south of the Yangtze River, as a case study, this research constructs a knowledge map of the elements of Wuzhen Xiangshi oriented to communication and analyzes its communication characteristics, to provide reference and help for the organization and dissemination of folk culture space.
Keywords: folk culture space, knowledge graph, computational propagation, Wuzhen Xiangshi, era of network communications
Received: 15 Apr 2025; Accepted: 26 Nov 2025.
Copyright: © 2025 Xu, Zhang, Zhang and Gang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Xiao Gang
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