ORIGINAL RESEARCH article
Front. Commun.
Sec. Culture and Communication
Volume 10 - 2025 | doi: 10.3389/fcomm.2025.1595098
The Role of Podcasts in Shaping Cultural Awareness Among the Jordanian Public
Provisionally accepted
- Zarqa University, Zarqa, Jordan
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The study aimed to explore the role of podcasts in enhancing cultural awareness among the Jordanian public. The study examines the cognitive, emotional, and behavioral aspects of following cultural topics through podcasts. Despite the varying levels of audience follow-up, a large percentage showed medium or high interest in podcasts, reflecting its growing role in transferring cultural knowledge. The results showed that providing rich and diverse content that meets the interests of listeners was a major factor in enhancing knowledge and awareness. Jordanians also benefited cognitively by learning about current events. Also, emotionally by enhancing cultural pride and changing negative attitudes, and behaviorally by encouraging knowledge exchange and adopting positive behaviors. The study proved the effect of podcasts as an educational and media tool that contributes to enhancing cultural understanding and community interaction. It recommended developing the cultural content of podcasts and increasing interaction with the audience to maximize its impact and enhance its role in shaping an integrated cultural awareness in society.
Keywords: podcast, Cultural awareness, Jordanian Audience, digital cultural content, Digital Content
Received: 17 Mar 2025; Accepted: 16 Jun 2025.
Copyright: © 2025 SAFORI. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: AMJAD SAFORI, Zarqa University, Zarqa, Jordan
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