ORIGINAL RESEARCH article
Front. Commun.
Sec. Science and Environmental Communication
Volume 10 - 2025 | doi: 10.3389/fcomm.2025.1610404
The Art of Audience Engagement: LLM-Based Thin-Slicing of Scientific Talks
Provisionally accepted- Department of Communication, Michigan State University, East Lansing, United States
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Introduction: This paper examines the thin-slicing approach -the ability to make accurate judgments based on minimal information -in the context of scientific presentations. Drawing on research from nonverbal communication and personality psychology, we show that brief excerpts (thin slices) of transcribed texts from real presentations reliably predict overall quality evaluations.Methods: Using a novel corpus of over one hundred real-life science talks, we employ Large Language Models (LLMs) to evaluate transcripts of full presentations and their thin slices. By correlating LLM-based evaluations of short excerpts with full-talk assessments, we determine how much information is needed for accurate predictions.Our results demonstrate that LLM-based evaluations align closely with human evaluations, proving their validity, reliability, and efficiency. Critically, even very short excerpts (<10% of a talk's transcript) strongly predict overall evaluations. This suggests that the first moments of a presentation convey relevant information that is used in quality evaluations and can shape lasting impressions. The findings are robust across different LLMs and prompting strategies.Discussion: This work extends thin-slicing research to public speaking and connects theories of impression formation to LLMs and current research on AI communication.We discuss implications for communication and social cognition research on message reception. Lastly, we suggest an LLM-based thin-slicing framework as a scalable feedback tool to enhance human communication.
Keywords: public speaking, Thin slices, Science Communication, Audience engagement, impression formation
Received: 11 Apr 2025; Accepted: 08 Jul 2025.
Copyright: © 2025 Schmaelzle, Lim, Du and Bente. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Ralf [Schmälzle] Schmaelzle, Department of Communication, Michigan State University, East Lansing, D-78457, United States
Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.