BRIEF RESEARCH REPORT article
Front. Commun.
Sec. Health Communication
Volume 10 - 2025 | doi: 10.3389/fcomm.2025.1612652
Politics on a Plate: Equivocal Communication in Indonesian Presidential Nutrition Policy
Provisionally accepted
- Universitas Singaperbangsa Karawang, Karawang, Indonesia
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Prabowo Subianto, the President of Indonesia, has recently launched a flagship initiative known as Makan Bergizi Gratis (MBG), like a free school meals program, as part of his political campaign for the 2024 presidential election. This study using sentiment analysis of 4,041 news reports in social media posts collected with Talkwalker analytic tools between 6–12 January 2025. In the first week, social media sentiment was predominantly negative, with 41.2% expressing unfavorable views, 13.1% positive sentiments, and 45.7% neutral responses. A key issue in the program's implementation is equivocal communication, amid the community's demand for clear information.
Keywords: equivocal communication1, free meals schoo2, MBG program3, nutrition policy4, sensemaking5, sentiment analysis6
Received: 16 Apr 2025; Accepted: 15 Sep 2025.
Copyright: © 2025 Sianturi. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Hendry Roris P. Sianturi, hendry.roris@fisip.unsika.ac.id
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