ORIGINAL RESEARCH article
Front. Commun.
Sec. Visual Communication
Volume 10 - 2025 | doi: 10.3389/fcomm.2025.1619510
Differentiated Impacts of Image Samples on Creative Performance in Cultural Tourism Product Design
Provisionally accepted
- 1Ma'anshan University, Maanshan, China
- 2Anhui University of Technology, Ma'anshan, China
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Purpose: Creativity plays a pivotal role in the design of cultural tourism products. This study investigates the impact of different types of image samples on enhancing the creative performance in cultural tourism product design, and and clarifies the practical role of image samples in design inspiration. Methods: A total of 66 design students were recruited and randomly assigned to three groups of 22 each. The samples of cultural tourism product design were categorized into three types: historical site, local culture and natural landscape. Each group was tasked with designing a cultural tourism product based on different samples (historical site, local culture and natural landscape). The design process was divided into three stages, corresponding to three dimensions of creativity and the related seven assessment indicators: idea generation stage -divergent thinking (fluency and flexibility indicators), idea aggregation stage -convergent thinking (adaptability and feasibility indicators), and final design performance stage -design creativity (novelty, aesthetic and practicality indicators). Results: The results indicate that historical site and local culture samples significantly contribute to stage 1 -divergent thinking (on fluency and flexibility indicators, respectively), while natural landscape contributes to stage 3 -design creativity (on both novelty and aesthetics indicators).Conclusions: This study reveals the unique role of image samples in the cultural tourism product design process and emphasizes the necessity of selecting samples based on design stages or creativity dimensions.These findings inform teaching practices, optimizing students' innovation and cultural expression skills.
Keywords: Image Sample1, Divergent Thinking2, Convergent Thinking3, product design4, Creative Cultural Design5
Received: 30 Apr 2025; Accepted: 16 Jul 2025.
Copyright: © 2025 Wei, Wu, Yu, Qin and Zhang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Wenpei Zhang, Anhui University of Technology, Ma'anshan, China
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