HYPOTHESIS AND THEORY article
Front. Commun.
Sec. Culture and Communication
Volume 10 - 2025 | doi: 10.3389/fcomm.2025.1623193
Critical language awareness as a future imperative: seeing the 'water'
Provisionally accepted- 1Faculty of Arts, University of Groningen, Groningen, Netherlands
- 2University of Cape Town, Cape Town, South Africa
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This position paper argues that Critical Language Awareness (CLA) must be recognised as a core, future-oriented metacognitive competency. In our time marked by epistemic instability, discursive overload, and interconnected global crises, it is no longer sufficient for people to decode language; they must be equipped to question it, redesign it, and use it ethically to shape more just and sustainable futures. In this paper we review key disciplinary traditions concerned with the power of language and multimodal communication, including critical literacy, rhetoric, sociolinguistics, critical discourse studies, and ecolinguistics. Despite conceptual differences, we identify strong convergences: all treat language as constitutive of social realities and all call for awareness as a form of agency. Building on this shared ground, we propose a unified agenda for CLA that connects theory, practice, and transformation. We outline a new scope and five dimensions of CLA and frame it as a means of developing not only critical awareness, but communicative agency, advocacy, and activism. Scholars and educators can realise CLA’s potential by theorising, teaching, communicating, and operationalising it across disciplines and institutions. We argue that it is time to ‘see the water’: to make visible the linguistic forces that shape our world, and equip learners, educators, and citizens to reshape them.
Keywords: Critical Language Awareness, critical literacy, multimodality, Rhetoric, critical discourse studies, Ecolinguistics, transformative education, Inner development
Received: 08 May 2025; Accepted: 03 Sep 2025.
Copyright: © 2025 Darics, Staschen, Drury, Chojnicka, Mazzoli, Olthof, Serafis and Wildfeuer. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Erika Darics, Faculty of Arts, University of Groningen, Groningen, Netherlands
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