ORIGINAL RESEARCH article
Front. Commun.
Sec. Health Communication
Volume 10 - 2025 | doi: 10.3389/fcomm.2025.1623759
The Impact of Functionality-Focused Social Media Images on Positive Body Image: An Experimental Study Among Young Chinese Women
Provisionally accepted
- University of Malaya, Kuala Lumpur, Malaysia
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Social media use is often associated with negative impacts on women's body image and mental health, as idealized portrayals disseminated through digital platforms trigger upward comparisons, body dissatisfaction, and emotional distress. As an intervention strategy, functionality-focused imagery has been introduced; however, its effectiveness in reshaping body perceptions and supporting mental well-being remains contested, particularly within the Asian media context. This study examined how functionality-focused visual content on social media influences body image and mental health (including body appreciation and functionality appreciation) among young Chinese women. A total of 420 female undergraduates aged 18 to 22 were exposed to five sets of images curated from Xiaohongshu: thin active, thin posed, full active, full posed, and scenery (control). ANCOVA results revealed that exposure to full-figured model images significantly enhanced both body and functionality appreciation compared to thin-ideal images. Functionality-focused portrayals also buffered the negative effects of thin-ideal exposure; however, this effect may partly stem from the limited critical discourse surrounding the "muscle ideal" on Chinese social media platforms. These findings highlight the importance of promoting diverse and functionality-oriented body representations through social media channels to foster positive body image and support young women's mental health in digital environments.
Keywords: Social Media, Mental Health, functionality-focused interventions, body appreciation, Young women
Received: 06 May 2025; Accepted: 28 Jul 2025.
Copyright: © 2025 Song, Mohd Adnan and Shamsul Ibrahim. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence: Hamedi Mohd Adnan, University of Malaya, Kuala Lumpur, Malaysia
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