Your new experience awaits. Try the new design now and help us make it even better

ORIGINAL RESEARCH article

Front. Psychiatry, 03 November 2025

Sec. Neuroimaging

Volume 16 - 2025 | https://doi.org/10.3389/fpsyt.2025.1703291

Self-consciousness negatively mediates the positive association between internalized weight bias and weight status in cross-cultural survey and brain imaging study

  • 1Center for Evolutionary Cognitive Sciences, Graduate School of Art and Sciences, The University of Tokyo, Tokyo, Japan
  • 2University of Tokyo Institute for Diversity and Adaptation of Human Mind (UTIDAHM), Tokyo, Japan
  • 3Department of Psychiatry, Toho University Sakura Medical Center, Chiba, Japan

Introduction: Weight bias internalization (WBI), where individuals adopt negative stereotypes about excess weight, is linked to adverse health outcomes. Although prior research indicates associations between WBI, weight status, and psychological factors linked to self-consciousness, these relationships remain unclear. Thus, this study examined these associations and the relationship between brain characteristics and WBI or self-consciousness.

Methods: An online survey was conducted in Japan (n = 1946), South Korea (n = 500), Germany (n = 598), and the United States (n = 580) to assess WBI, self-consciousness, and body mass index (BMI). In Japanese samples, associations between brain structural (n = 120) or functional (n = 30) characteristics and WBI or self-consciousness were explored.

Results: Self-consciousness negatively mediated the influence of WBI on BMI, varying across countries. Gray matter volume in the precuneus correlated positively with self-consciousness, while the subgenual anterior cingulate cortex (sACC) response to food reward correlated positively with WBI. Functional connectivity between the precuneus and sACC was positively associated with self-consciousness.

Conclusion: Self-consciousness may reduce the impact of WBI on BMI, and the precuneus could be related to this self-consciousness effect, providing further insight into the interactions between WBI and self-consciousness.

1 Introduction

The prevalence of obesity has increased worldwide (1), with global adult obesity more than doubling in the last 30 years. The rapid rise in the prevalence of obesity has led to more research on the adverse effects of weight bias and weight bias internalization (WBI) (2). Weight bias is defined as holding negative stereotypes about people with higher weights, such as being lazy, lacking willpower, or having poor eating habits, and the resulting negative attitudes toward these individuals (3). WBI is often result of witnessing or experiencing weight-based stigma (4), and occurs when individuals apply negative weight stereotypes to themselves and self-derogate because of their body weight (5). WBI tends to be more pronounced in women (6) and individuals with higher body weights (7). WBI is associated with poor psychosocial (e.g., negative mental health), physical (e.g., health-related quality of life), and behavioral (e.g., disordered eating) health (8).

The associations between WBI and body mass index (BMI) or weight change have been well studied (2). For instance, higher WBI is associated with greater BMI even in a predominantly healthy weight population (n = 1454) (9). Additionally, WBI is negatively associated with weight loss (10) and positively associated with weight gain (11). WBI is also associated with various psychological factors, such as poor body image (11), elevated body dissatisfaction (12), and psychological distress (13), all of which are related to self-consciousness (1416). Self-consciousness is defined as the awareness of oneself, including one’s body, actions, and thoughts, and how others perceive them (17). The concept of self-consciousness encompasses both private and public dimensions. Private self-consciousness is defined as the awareness of one’s personal inner feelings, while public self-consciousness is the concern about how one is perceived by others (18). Thus, WBI, which involves the process of being aware of weight stigma, applying it to oneself, and devaluing one’s self-worth, is likely related to self-consciousness. In fact, self-consciousness is believed to be linked to stigma consciousness, which refers to a focus on one’s stereotyped status (19). Self-consciousness also influences weight management (20) and eating behavior (21), thereby potentially influencing the association between WBI and BMI. Moreover, given that WBI is reported in individuals across the weight spectrum (22), excess weight may not be its sole cause, as self-consciousness could also contribute to WBI. However, the associations among WBI, BMI, and self-consciousness remain unclear. Therefore, the current study aims to examine the effect of self-consciousness on the relationship between WBI and BMI.

The current study also examined cultural differences in the associations among WBI, BMI, and self-consciousness across four countries (Japan, South Korea, Germany, and the United States). Cultural differences in self-consciousness have long been studied (23, 24) and are related to eating habits. For example, the association between public self-consciousness and the intention to eat a healthy diet was modulated by cultural differences (25). Additionally, as the majority of WBI research has been conducted in the United States among women with higher BMI (2), undertaking research in diverse cultures could provide a better understanding of WBI.

Furthermore, the current study examined the associations between WBI or self-consciousness and the brain properties to investigate the neural mechanisms underlining WBI, considering the subgenual anterior cingulate cortex (sACC) as the region of interest (ROI). The sACC is a subregion of the cingulate cortex and has a wide-ranging neural connection with limbic, prefrontal, parietal, and mesiotemporal areas (26). The sACC contributes to the modulation of emotional behavior (27) and food-reward processing (28); self-awareness, encompassing the reflection of one’s recent behavioral history (29); and social decision-making, specifically the processing of prediction errors in social interactions (i.e., social prediction errors), such as the calculation of differences between actual and predicted intentions of others (30, 31). Thus, the sACC could play a significant role in self-consciousness by monitoring one’s thoughts and speculating on how others perceive them. Furthermore, given its involvement in observation-driven social learning (32), sACC could be associated with WBI by facilitating learning weight stigma and internalizing it. Together, the sACC is involved in social and personal interactions, which are significantly related to WBI and self-consciousness (5, 17). Additionally, the sACC plays a role in ingestive behavior since it is involved in processing various stimulus values (33), such as money (34) and food (35, 36), as well as food reward anticipation (37). Therefore, using the sACC as the ROI, magnetic resonance imaging (MRI) measurements of brain structure and responses to food reward were conducted as preliminary research in a Japanese sample.

It was hypothesized that greater WBI would be linked to heightened self-consciousness, as self-consciousness focuses on one’s body and how others see it (17). Since self-consciousness is involved in maladaptive eating (21), it could positively mediate the association between WBI and weight status. Due to cultural differences in self-consciousness (23, 24), its mediating effect would differ across countries. Furthermore, the sACC could contribute to increasing WBI by playing a role in self-awareness (29) and predicting the intentions of others (30, 31).

2 Materials and methods

2.1 Experimental design

First, an online survey was administered to assess WBI, self-consciousness, and BMI in Japan, South Korea, Germany, and the United States. Then, structural and functional MRI (fMRI) measures were performed on Japanese young adults. All studies were approved by the Ethics Committee of the Department of Arts and Sciences, University of Tokyo (Approval No. 812-2). This study adhered to the principles of the Declaration of Helsinki.

2.2 Participants

2.2.1 Online survey

Participants aged 18–45 who had lived in the same country for more than 10 years were included in the online survey. Commercial survey sampling and administration companies were contracted to recruit participants and administer the online survey. After excluding those who failed to enter their responses, a total of 1946 participants from Japan, 500 from South Korea, 598 from Germany, and 580 from the United States were included in the statistical analyses (Tables 1, 2; Supplementary Table S1, Supplementary Figure S1, Supplementary Information). Before beginning the online survey, participants were asked to provide their consent to contribute their data for research purposes; those who consented to participate in this research were included. Participants provided their age, gender, weight, and height, and completed questionnaires about WBI and self-consciousness.

Table 1
www.frontiersin.org

Table 1. Demographic characteristics of the participants in the Japanese sample.

Table 2
www.frontiersin.org

Table 2. Demographic characteristics of the participants in the samples of three countries.

2.2.2 Brain measurements

A total of 120 Japanese participants were included (Table 3). All participants provided written informed consent. Those with a history of neurological injury; known genetic or medical disorders; previous or current use of psychotropic medications, tobacco, cigarettes, electronic cigarettes; and any MRI exclusion criteria were excluded from the study. Of the participants included in the brain structural measurements, 30 underwent the fMRI experiment (Table 3).

Table 3
www.frontiersin.org

Table 3. Demographic characteristics of the participants who completed brain measurements.

2.3 Measurements

2.3.1 Measurements for WBI and self-consciousness

To assess WBI, the weight self-stigma questionnaire (WSSQ) (38) was used (Supplementary Table S2). The WSSQ comprises two subscales: self-devaluation (negative thoughts about being overweight) and fear of enacted stigma (the perception of being discriminated and identification with a stigmatized group). To assess public- and private self-consciousness, the self-consciousness scale (SCS) (18) was used (Supplementary Table S3, Supplementary Material).

2.3.2 Brain imaging

2.3.2.1 Structural brain measurements

On the day of the MRI measurement, participants’ heights and weights were measured. Then, they were instructed to answer the WSSQ and SCS. Subsequently, they were escorted to the MRI scanner room.

All structural images of the brain were collected using a MAGNETOM Prisma 3.0 Tesla scanner with a 32-channel head coil (Siemens Healthineers, Erlangen, Germany) with a T1-weighted 3D MPRAGE protocol (repetition time (TR) = 1900 ms, echo time (TE) = 2.53 ms, flip angle = 9°, field-of-view (FOV) = 256 × 256 mm2, resolution 1.0 × 1.0 × 1.0 mm3).

2.3.2.2 Functional brain measurements
2.3.2.2.1 Experimental procedures for functional brain measurements

All participants underwent fMRI while consuming a gustatory stimulus (Figure 1). On the day of the fMRI experiment, participants were instructed to fast for at least 3 h before their visit. After they arrived at our laboratory, their weight and height were measured. Following anthropometric measurements, short training sessions for fMRI scans were conducted. Participants were then instructed to consume a pre-fixed snack (300 kcal) to standardize their internal state of hunger and fullness 30 minutes before the fMRI scan. Then, they completed the Japanese versions of the SCS and WSSQ. Subsequently, they were escorted to the MRI room and placed on the MRI scanner table. Before the fMRI scans, they rated their internal state of hunger and fullness on an 8-point Likert-type scale (1 = not at all and 8 = more than ever). Additionally, they rated liking (“How much do you like this juice?”), wanting (“How much do you want to drink this juice?”), intensity (“How strong is the taste of this juice?”), and familiarity (“How familiar are you with this juice?”) after consuming a small amount of the gustatory solution (Supplementary Table S4). The fMRI scans were conducted over two runs.

Figure 1
Flowchart illustrating a research procedure. Section A shows steps including weight and height measurement, fMRI task training, prefixed snack intake, questionnaires, and a functional MRI palatable liquid consumption task, lasting 30 minutes. Section B details the experimental design with blocks and breaks involving gustatory solutions, tasteless solutions, and rinses repeated twice.

Figure 1. Outline of the experimental procedure and palatable liquid consumption task. (A) Experimental procedure. On the day of the fMRI experiment, participants were instructed to fast for at least 3 h before their visit. After they arrived at our laboratory, their weight and height were measured. Following anthropometric measurements, short training sessions for fMRI scans were conducted. Participants were then instructed to consume a pre-fixed snack (300 kcal) to standardize their internal state of hunger and fullness 30 minutes before the fMRI scan. Then, they completed the self-conscious scale and the weight self-stigma questionnaire. Subsequently, they were escorted to the MRI room. In the scanner, participants were instructed to rate their hunger and fullness. Then, they tasted a small amount of gustatory solution and rated liking, wanting, intensity, and familiarity of the solution. (B) Palatable liquid consumption task. During this task, a yogurt-flavored gustatory solution and the tasteless solution were delivered randomly in five blocks for each solution within a run. Within a block, a solution was delivered six to eight times (18–24 s) following three rinses (9 s) with a tasteless solution. The next block began after a short break (14–16 s). All participants underwent two runs of fMRI scans.

2.3.2.2.2 Solutions

A commercially available yogurt-flavored soft drink was used as the gustatory solution (Calpis Co., Ltd., Tokyo, Japan). The tasteless solution consisted of major ions in saliva. First, four tasteless solutions were prepared, including the original (25 mM KCl + 2.5 mM NaHCO3) and solutions with 25%, 50%, and 75% of the original concentration. The participant tasted a small amount of each solution and selected the one that tasted “the most like nothing” as their tasteless solution.

2.3.2.2.3 Delivery of solutions

Details of the solution delivery system are provided elsewhere (39). In brief, each solution was administered via a transparent polyvinyl chloride plastic tube affixed to the participant’s mouthpiece using electronic syringe pumps, which regulated the timing and volume of each solution. One delivery consists of 0.80 milliliters of the solution over a period of 2 s following a 1 s break.

2.3.2.2.4 Functional MRI experiment

In the MR scanner, the participants performed two runs of the palatable liquid consumption task (Figure 1). This task involved the delivery of gustatory and tasteless solutions. Each solution was delivered randomly in five blocks for each run. Within a block, a solution was delivered six to eight times (18–24 s) following three rinses (9 s) with a tasteless solution. The next block began after a short break (14–16 s). During this task, a white fixation point on a black background was presented to participants through a mirror in front of them. They were instructed to gaze at the fixation point during the task. The average length of each run was 7 min 38 s ± 1.32 s (mean ± standard deviation (SD)).

2.3.2.2.5 Functional imaging acquisition

All images were collected using a MAGNETOM Prisma 3.0 Tesla scanner with a 32-channel head coil (Siemens Healthineers, Erlangen, Germany). Anatomical images were acquired using the T1-weighted 3D MPRAGE protocol, which was also used for structural brain measurements, as mentioned above. As functional images, T2*-weighted images reflecting blood-oxygen-level-dependent (BOLD) signals were acquired using 2D gradient-echo echo-planar imaging (EPI) with an isotropic resolution (3.0 × 3.0 × 3.0 mm3), parallel acquisition factor = 3, TR = 2000 ms, TE = 25 ms, 39 slices, and flip angle = 80° in a 192 mm2 FOV, transverse slices with phase encoding in the P > > A direction. All the images were acquired in an interleaved manner.

2.4 Statistics

2.4.1 Online survey

First, in Japanese samples, the gender differences in the WSSQ, SCS, age, and BMI were assessed (Table 1). Then, a multiple linear regression analysis was performed to test the associations between WBI, self-consciousness, and BMI. For this analysis, the model included BMI as the dependent variable and self-devaluation, fear of enacted stigma, public- and private SCS, age, and gender as the explanatory variables (see Supplementary Information). The same regression analysis was conducted separately for men and women, excluding gender. Based on the results of the regression analysis, a model comparison was performed to investigate the relationships between BMI, self-devaluation, and public SCS (Figure 2) using a cross-validation analysis. A cross-validation analysis was conducted with the cvsem package in R (40, 41) using k = 10 folds to evaluate the performance of two mediation models based on the Kullback-Leibler Divergence (KL-D). In Model 1, self-devaluation was set as a predictor of public SCS, public SCS was set as a predictor of BMI, and self-devaluation was set as a predictor of BMI. The mediation effect of public SCS on the path from self-devaluation to BMI was also estimated. In Model 2, BMI was set as a predictor of public SCS, and public SCS as well as BMI were set as predictors of self-devaluation. The mediation effect of public SCS on the path from BMI to self-devaluation was also estimated. In Model 1 and 2, the effects of gender and age were included as covariates to regress out their effects (Figure 2).

Figure 2
Diagram showing two models. Model 1: Self-devaluation affects both Public Self-Concept Scale (SCS) and Body Mass Index (BMI), with age and gender influencing BMI. Model 2: BMI impacts Public SCS, which then influences Self-devaluation, with age and gender affecting Public SCS. Arrows indicate direction of influence.

Figure 2. Mediation diagram indicating relationships across self-devaluation, body mass index (BMI), public self-consciousness of the Self-Consciousness Scale (public SCS), and gender. In Model 1, self-devaluation was set as a predictor of public SCS, public SCS was set as a predictor of BMI, and self-devaluation was set as a predictor of BMI. The mediation effect of public SCS on the path from self-devaluation to BMI was also estimated. In Model 2, BMI was set as a predictor of public SCS, public SCS was set as a predictor of self-devaluation, and BMI was set as a predictor of self-devaluation. The mediation effect of public SCS on the path from BMI to self-devaluation was also estimated. BMI: body mass index; Public SCS: public self-consciousness of the Self-Conscious Scale.

Next, the mediation effect of public SCS on the association between BMI and self-devaluation was examined using the best model suggested by the model comparison. A mediation analysis using the lavaan package in R (42) with 5,000 bootstrapped samples was conducted to assess the mediation effect of self-devaluation on BMI through public SCS, controlling for the effect of gender and age. For this analysis, all numeric variables were centered.

In South Korea, Germany, and the United States, the gender differences in the WSSQ, SCS, age, and BMI were assessed (Table 2). Then, the same regression models used in Japanese samples were fitted for data from each country. Subsequently, multi-group structural equation modeling (SEM) examined whether the mediation effect of public SCS differed in the four countries. Multi-group SEM was conducted using the lavaan package in R (42). For this analysis, numeric variables, except public SCS, were centered in each country. The Japanese version of the SCS was rated using a 7-point Likert scale, although the Korean, German, and original SCS were rated using a 5-point Likert scale. Thus, public SCS was centered and divided by the SD in each country to normalize data. First, in each country, a simple mediation model, including gender and age as covariates to control their effects, was estimated. Then, an omnibus Wald χ² test was conducted to assess equality of the indirect effect across the four countries, based on a covariance matrix of estimates from a nonparametric bootstrap (5,000 resamples). The same multi-group SEM was performed in men and women separately, without controlling for the effect of gender.

Additionally, the correlation coefficients between BMI and self-devaluation and those between BMI and public SCS were compared between Japan and the other countries. To compare the strength of correlations between Japan and other countries, Fisher’s z-transformation was applied to the correlation coefficients, and a two-tailed z-test was performed for independent correlations. The statistical significance threshold for this comparison was set at p < 0.016 (0.05/3) using the Bonferroni adjustment.

2.4.2 Brain imaging measurement

For structural images, voxel-based morphometry (VBM) was applied. Conventional preprocessing, including skull-strapping, segmentation, normalization, and smoothing, was performed. Subsequently, a voxel-wise general linear model (GLM) including preprocessed grey matter images as a dependent variable, self-devaluation or public SCS as explanatory variables, and BMI and estimated total intracranial volume as nuisance variables was applied. The predicted effect of these analyses was tested using an ROI approach. For the ROI, a sphere with a radius of 10 mm centered on [x, y, z] = [-1, 27, -2.3] in the sACC was set based on previous studies (29, 31). The unpredicted effects were tested using whole brain analysis (Supplementary Material).

On functional images, conventional preprocessing was performed using Statistical Parametric Mapping 12 (SPM12) software (43) with the CONN functional connectivity toolbox (CONN, version 22a) (44, 45), including slice-timing correction, field map correction, realigning and unwarping, normalization onto the standard Montreal Neurological Institute space, and smoothing. Detailed preprocessing procedures are provided in the Supplementary Material.

Preprocessed functional images were brought to the individual level (first-level). The condition-specific effects (gustatory, tasteless, and rinse) at each voxel were estimated using a GLM. The canonical hemodynamic response function provided by SPM12 was used to model the responses to the events. In the time-series analysis, a high-pass filter (270 s) was included in the filtering matrix to remove low-frequency noise and slow drifts from the signal. Confounding regressors from the preprocessing stage were also included in the model as covariates of no interest. Then, the [gustatory > tasteless] contrast image was created for individual participants.

The [gustatory > tasteless] contrast image was used in the subsequent group-level (second-level) analysis. To assess the correlations between the individual [gustatory > tasteless] contrast image and self-devaluation or public SCS, a group-level voxel-wise linear regression analysis with self-devaluation or public SCS as a covariate-of-interest and gender and age as covariate-of-no-interests was performed on the individual [gustatory > tasteless] contrast images. The predicted effect of these analyses was tested using the ROI approach. The unpredicted effect of these analyses was tested using whole brain analysis. For these analyses, voxelwise thresholding with the family wise error rate (FWE) correction based on random field theory implemented in SPM12 (46) was applied. The threshold was set at pFWE-corrected < 0.05.

Then, for seed to whole brain functional connectivity analysis, generalized psychophysiological interaction (gPPI) (47, 48) analysis was adapted using preprocessed functional images. For this, a sphere with a radius of 10 mm centered on the peak voxel ([x, y, z] = [8, 32, -6]) of the results from the aforementioned fMRI analysis was used as a seed. At the individual level, separately, for each pair of seed and target areas, a gPPI was defined with BOLD time-series extracted from the seed as physiological factors, boxcar signals characterizing each individual gustatory or taste condition convolved with an SPM canonical hemodynamic response function as psychological factors, and the product of the two as psychophysiological interaction terms. Functional connectivity changes across conditions were characterized by the multivariate regression coefficient of the psychophysiological interaction terms in each model. At the group-level, for each individual voxel in each condition, a separate GLM was estimated, with first-level connectivity measures at this voxel as dependent variables and self-devaluation or public SCS as independent variables, and BMI was a covariate-of-no-interest. Subsequently, between conditions (gustatory and tasteless), differences in associations between connectivity measures and self-devaluation or public SCS were evaluated using multivariate parametric statistics. Inferences were drawn at the level of individual clusters. Cluster-level inferences were based on parametric statistics from Gaussian Random Field theory (49). Results were thresholded using a combination of a cluster-forming p < 0.001 voxel-level threshold, and a pFWE-corrected < 0.05 cluster-size threshold (46).

Based on the results of the online survey and brain imaging in Japanese, self-devaluation may indirectly affect BMI through public self-consciousness, and this mediating effect of public self-consciousness would be influenced by the level of gray matter volumes in the precuneus. To test this hypothesis, a moderated mediation analysis, in which self-devaluation (X) predicts BMI (Y) indirectly via public self-consciousness (M), with the M→Y path moderated by gray matter volumes in the precuneus (W), was performed using the lavaan (42) and manymome (50) packages in R. Age and gender were included as covariates in this analysis. For this analysis, the moderator (W) was centered. The moderated mediation model was fit with maximum likelihood. To obtain robust inference for indirect and moderated effects, nonparametric bootstrapping (5,000 resamples) was used. Conditional indirect effects at the moderator’s mean ±1 SD were probed.

3 Results

3.1 Associations among WBI, BMI, and self-consciousness

BMI was positively associated with self-devaluation (β = 0.53, p < 0.001) and age (β = 0.04, p= 0.048), and negatively associated with public SCS (β = -0.12, p < 0.001) and gender (β = -0.60, p < 0.001) (Supplementary Table S5). In men, BMI was positively associated with self-devaluation (β = 0.57, p < 0.001) and age (β = 0.07, p = 0.032), and negatively associated with public SCS (β = -0.12, p = 0.002) (Supplementary Table S5). In women, BMI was positively associated with self-devaluation (β = 0.53, p < 0.001) and negatively associated with public SCS (β = -0.12, p < 0.001) (Supplementary Table S5).

The model comparison showed that Model 1 demonstrated a significantly lower average KL-D of 0.09 (Standard Error (SE) = 0.03), indicating that it better approximated the true distribution of the data than did Model 2, which had a KL-D of 3.06 (SE = 0.31). This suggested that Model 1 was more effective in explaining the data.

A significant indirect effect of self-devaluation on BMI through public SCS, with an estimate of -0.010 (SE = 0.003, 95% CI = [-0.016, -0.006], p < 0.001) (Figure 3) was observed. The overall model fit was adequate, with a comparative fit index (CFI) = 1.000, root mean square error of approximation (RMSEA) = 0.00, and standardized root mean square residual (SRMR) = 0.00, as values above 0.95 for CFI, below 0.08 for SRMR, and below 0.06 for RMSEA are acceptable (51). In men, the indirect effect of self-devaluation was not significant, with an estimate of -0.008 (SE = 0.004, 95% CI = [-0.017, -0.002], p = 0.056) demonstrating an overall adequate model fit, with a CFI = 1.000, RMSEA = 0.00, and SRMR = 0.00 (Supplementary Figure S2). In women, a significant indirect effect of self-devaluation was observed, with an estimate of -0.012 (SE = 0.003, 95% CI = [-0.019, -0.006], p < 0.001) demonstrating an overall adequate model fit, with a CFI = 1.000, RMSEA = 0.00, and SRMR = 0.00 (Supplementary Figure S2).

Figure 3
Diagram illustrating relationships between variables across Japan, South Korea, Germany, and the United States. Each country's section shows arrows connecting boxes labeled “Public SCS,” “Self-devaluation,” “BMI,” “Age,” and “Gender” with numerical values indicating correlation strengths. Japan and South Korea's sections depict similar structures for these variables; Germany and the United States have distinct patterns.

Figure 3. Associations among self-devaluation of the Weight Self-Stigma Questionnaire, public self-consciousness of the Self-Consciousness Scale (public SCS), and body mass index (BMI) in Japan, South Korea, Germany, and the United States. The standardized regression coefficients for the relationships are presented on the paths. The standardized regression coefficient between self-devaluation and BMI (direct effect), controlling for public self-consciousness and gender, is provided in parentheses. Dashed line paths indicate non-significance, p = 0.05 or more. Solid line paths indicate significance, p < 0.05. BMI: body mass index; Public SCS: public self-consciousness of the Self-Conscious Scale.

3.2 Cultural differences in associations among WBI, BMI, and self-consciousness

In South Korea, BMI was positively associated with self-devaluation (β = 0.31, p < 0.001) and age (β = 0.09, p = 0.037) and negatively associated with public SCS (β = -0.15, p = 0.008) and gender (β = -0.75, p < 0.001). In Germany, BMI was positively associated with self-devaluation (β = 0.23, p < 0.001) and age (β= 0.20, p < 0.001). In the United States, BMI was positively associated with self-devaluation (β = 0.23, p < 0.001), private SCS (β = 0.14, p = 0.009), age (β = 0.14, p < 0.001), and gender (β = 0.21, p = 0.011), and negatively associated with public SCS (β = -0.18, p = 0.001) (Supplementary Table S5). In men and women, GLM revealed varied associations among BMI, WBI, and self-consciousness. Detailed results can be found in Supplementary Table S5.

Although the mediation effects of public SCS differed across countries, these differences were not significant in total (χ² (3) = 2.74, p =0.43) (Table 4, Figure 3), in men (χ² (3) = 3.52, p = 0.32) (Table 4, Supplementary Figure S2), and in women (χ² (3) = 2.16, p = 0.54) (Table 4, Supplementary Figure S2).

Table 4
www.frontiersin.org

Table 4. The standardized indirect effects of public self-consciousness on BMI through self-devaluation.

The correlation coefficient between BMI and self-devaluation, after adjusting for gender and age, was markedly higher in Japan (r = 0.54, p < 0.001) than in South Korea (r = 0.32, p < 0.001), Germany (r = 0.17, p < 0.001), and the United States (r = 0.20, p < 0.001). The differences in correlation coefficients were statistically significant: z = 5.49, p < 0.001 (South Korea vs. Japan); z = 9.08, p < 0.001 (Germany vs. Japan); z = 8.42, p < 0.001 (the United States vs. Japan) (Supplementary Figure S3). No significant correlations were observed between BMI and public SCS (ps > 0.13), and no significant differences in correlations were found between Japan and other countries (ps > 0.27). In men and women, the correlation coefficients between BMI and self-devaluation were significantly different in Japan than in other countries. In men, the correlation coefficient between BMI and self-devaluation was significantly greater in Japan (r = 0.55, p < 0.001) than in South Korea (r = 0.38, p < 0.001), Germany (r = 0.11, p = 0.071), and the United States (r = 0.07, p = 0.26). The differences in correlation coefficients were statistically significant: z = 3.01, p = 0.003 (South Korea vs Japan); z = 7.24, p < 0.001(Germany vs Japan); z = 7.78, p < 0.001 (the United States vs Japan) (Supplementary Figure S3). No significant correlations were observed between BMI and public SCS (ps > 0.24), and no significant differences in correlations were found between Japan and other countries (ps > 0.23). In women, the correlation coefficient between BMI and self-devaluation was significantly greater in Japan (r = 0.54, p < 0.001) than in South Korea (r = 0.30, p < 0.001), Germany (r = 0.23, p < 0.001), and the United States (r = 0.28, p < 0.001). The differences in correlation coefficients were statistically significant: z = 4.28, p < 0.001(South Korea vs. Japan); z = 5.95, p < 0.001 (Germany vs Japan); z = 4.86, p < 0.001(the United States vs Japan) (Supplementary Figure S3). No significant correlations were observed between BMI and public SCS (ps > 0.27), and no significant differences in correlations were found between Japan and other countries (ps > 0.59).

3.3 Associations among brain structural properties, WBI, and self-consciousness

No significant associations between self-devaluation or public SCS and gray matter volumes were observed in the predicted ROI.

Whole brain analysis showed public SCS was positively associated with gray matter volumes in the lateral occipital cortex ([x, y, z] = [-26, -78, 42], z = 4.02, cluster size = 155 voxels, pFWE-corrected = 0.036) and precuneus ([x, y, z] = [20, -54, 26], z = 4.30, cluster size = 16 voxels, pFWE-corrected = 0.043) (Figure 4a). No association was found between gray matter volumes and self-devaluation. After adjusting for multiple comparisons due to the testing of gray matter volumes in relation to two variables, significance of associations between gray matter volumes in the lateral occipital cortex or precuneus and public SCS were at a trend level (pFWE-corrected = 0.072 and 0.086, respectively).

Figure 4
Brain scans with highlighted regions show correlations between gray matter and social cognition scores. Section A displays lateral occipital cortex and precuneus data with associated scatter plots. Section B focuses on the subgenual anterior cingulate cortex (sACC) response to self-devaluation and its brain region visualization. Section C depicts sACC connectivity with the precuneus/posterior cingulate cortex in relation to social cognition scores, highlighting a comparison between gustatory and tasteless stimuli. Color bars indicate Z and T values on a scale of 1 to 5.

Figure 4. Associations between brain images and self-devaluation of the Weight Self-Stigma Questionnaire or public self-consciousness of the Self-Consciousness Scale. (A) Clusters with significant associations between public self-consciousness and gray matter volumes in the occipital cortex (left) and precuneus (right). The threshold was set at pFWE-corrected < 0.05. Scatter plots indicate associations between gray matter volumes (y-axis) and public self-consciousness (x-axis). (B) A cluster with a significant association between self-devaluation and the subgenual anterior cingulate cortex (sACC) response to palatable liquid consumption. The threshold was set at pFWE-corrected < 0.05. The scatter plot indicates the association between brain response (y-axis) and self-devaluation (x-axis). (C) A cluster showing a significant effect of condition on associations between connectivity with the sACC and public self-consciousness. The threshold was set at a combination of a cluster-forming p < 0.001 voxel-level threshold, and a pFWE-corrected < 0.05 cluster-size threshold. The scatter plot indicates associations between sACC–precuneus/PCC connectivity (y-axis) and public self-consciousness (x-axis). R2 is the square of the correlation. Public SCS: public self-consciousness of the Self-Conscious Scale.

3.4 Associations among brain response to palatable liquid consumption, WBI, and self-consciousness

Greater self-devaluation was positively associated with sACC response ([x, y, z] = [8, 32, -6], z = 3.69, pFWE-corrected = 0.012, cluster size = 17 voxels) (Figure 4b), although public SCS did not reveal any significant association with sACC. After adjusting for multiple comparisons due to the testing of brain response in relation to two variables, the observed associations between sACC response and self-devaluation remained statistically significant (pFWE-corrected = 0.024). Although whole brain analysis with a threshold of pFWE-corrected < 0.05 showed no significant results, whole brain analysis with a softer threshold (puncorrected < 0.001 and cluster size > 20 voxels) exhibited an association between brain response and self-devaluation ([x, y, z] = [8, 32, -6], z = 3.69, puncorrected < 0.001, cluster size = 50 voxels), though not with public SCS.

The gPPI analysis showed that, in contrast to the tasteless condition, a significantly greater association was observed between the public SCS and the connectivity between the sACC and the cluster in the posterior cingulate cortex (PCC)/precuneus region ([x, y, z] = [-4, -38, 32], t = 3.69, pFWE-corrected = 0.019, cluster size = 84 voxels) in the gustatory condition (Figure 4c). No association was found between connectivity with the sACC and self-devaluation.

3.5 Associations among WBI, self-consciousness, gray matter volumes in the precuneus, and BMI

Since the fMRI connectivity analysis showed an association between public self-consciousness and sACC-precuneus connectivity and the VBM analysis showed a positive association between public self-consciousness and precuneus gray matter volumes, gray matter volumes in the precuneus would moderate the path from public self-consciousness to BMI. To test this hypothesis, the moderated mediation analysis was conducted (Figure 5). The Index of Moderated Mediation (IMM), which is the rate of change of the indirect effect per 1-unit increase in the moderator, was 0.072, with a 95% CI [−0.134, 0.398], indicating no reliable evidence that the indirect effect changes with gray matter volumes in the precuneus. The conditional indirect effect of self-devaluation on BMI via public self-consciousness was 0.006 (95% CI [−0.013, 0.032]) when gray matter volumes in the precuneus was +1 SD, 0.001 (95% CI [−0.011, 0.012]) at the mean, and −0.004 (95% CI [−0.032, 0.011]) at −1 SD. In each case, the 95% confidence interval included zero, indicating the indirect effect was not statistically significant at any probed moderator level. The a-path (X→M) was 0.137, indicating higher self-devaluation was associated with higher public self-consciousness. The simple slope of M→Y varied with gray matter volumes in the precuneus: 0.047 at gray matter volumes in the precuneus = +1 SD, 0.009 at gray matter volumes in the precuneus = mean (0), and −0.030 at gray matter volumes in the precuneus = −1 SD. A Wald test on the interaction term (M×W) was χ² (1) = 2.97, p = 0.085, indicating the moderation of the M→Y path was not statistically significant at α = .05.

Figure 5
A diagram illustrating relationships among variables: Self-devaluation influences Public SC and BMI with paths marked 0.137 and 0.228 (0.334). Public SC is affected by Age (-0.363) and Gender (0.898). BMI is influenced by Gender (-0.862) and Public SC (0.009), and is connected to Precuneus (0.141).

Figure 5. The diagram of the moderated mediation analysis. Gray matter volume in the precuneus was set as the moderator, and self-devaluation was set as the mediator. The standardized regression coefficients for the relationships are presented on the paths. The standardized regression coefficient between self-devaluation and BMI (direct effect), controlling for gray matter volume in the precuneus, public self-consciousness, gender, and age, is provided in parentheses. The gray line indicate moderation by gray matter volume in the precuneus on the path. Values in bold indicate significance, p < 0.05. BMI: body mass index, SC: self-consciousness.

4 Discussion

The current study examined the associations among WBI, self-consciousness, and BMI in Japan, South Korea, Germany, and the United States. Additionally, the study explored the associations between WBI or self-consciousness, and the brain’s structural and functional properties.

As indicated in a previous study (9), self-devaluation demonstrated a positive association with BMI in Japan and the other countries, among both men and women, except for men in Germany and the United States. WBI was significantly associated with dysregulated eating behaviors, such as overeating (8), that were used to cope with WBI’s negative psychological effects (22), which could potentially cause weight gain (8) or weight regain (11). Contrary to the hypothesis, public self-consciousness was negatively associated with BMI in Japan, South Korea, and the United States. A significant preference for thinness exists in Asian and Western countries (52), and there is a common belief that weight can be controlled through diet and exercise (7), and that individuals who lack the willpower to control these habits are significantly susceptible to weight gain (22). Thus, given that public self-consciousness is the awareness of the self as a social and public object (18), individuals with greater public self-consciousness may be more sensitive to the pressure to remain thin for both aesthetic and social reasons. Furthermore, since public self-consciousness denotes attentiveness to the self as viewed by others (18), it would help individuals recognize themselves objectively. Thus, in the same way that keeping a daily food diary helps to objectively recognize one’s own eating habits, change eating behavior, and lead to significant weight loss (53), public self-consciousness would help to objectively monitor individuals’ eating habits and maintain healthy diet. Additionally, as the results of regression analysis and model comparison analysis revealed, self-devaluation could be a predictor of weight gain, whereas public self-consciousness demonstrated a mediation effect, mitigating the weight gain driven by self-devaluation in the Japanese. Overall, self-devaluation could be a predictor rather than an outcome of weight gain, whereas public self-consciousness may attenuate the positive impact of self-devaluation on weight gain.

Unlike in previous studies, fear of enacted stigma, but not self-devaluation, was not significantly associated with BMI in samples from all countries. We do not have a definitive explanation for this discrepancy. The current study used multiple linear regression analysis to test this association, whereas previous studies used bivariate correlation analysis (9, 38). These differences in statistical methods could explain the discrepancy. One possibility is that self-devaluation is correlated with psychological distress, such as anxiety, depression, and stress, better than fear of enacted stigma (38). Since greater psychological distress is associated with higher body weight (54), self-devaluation, rather than fear of enacted stigma, was significantly associated with BMI.

Since the majority of previous studies on WBI have been conducted in the United States with women with excess weight (2), conducting WBI studies in other regions with populations that have a wider range of BMI seemed crucial. Thus, the present study was conducted in four countries among individuals with wide-ranging BMI. The mediation effect of public self-consciousness on the relationship between self-devaluation and BMI differed across Japan, South Korea, Germany, and the United States, although the difference was not statistically significant. Previous studies reveal cultural differences in public self-consciousness (23). For example, power distance—the distance a person feels or maintains between themselves and a person in a position of power (55), which is pronounced in Asian countries (56)—positively affected public self-consciousness, which in turn positively influenced consumers’ intention to eat healthfully (25). Moreover, because our data revealed significant mediating effects of public self-consciousness among women from Japan, a gender effect on cultural differences in the mediating effect of public self-consciousness is plausible. Public self-consciousness had a more substantial influence on the internalization of ideal appearance among South Korean females than among German females (24). Thus, Asian women may be more affected by public self-consciousness, which can lead to an internalization of a preference for thinness. Consequently, the positive effect of self-devaluation on BMI may be mitigated. In fact, from 1990 to 2022, although the prevalence of underweight people declined in the majority of the 200 countries for both men and women, South Korea and Japan were the sole regions to exhibit an epidemiologically significant increase in prevalence of being underweight among women, notwithstanding their classification as high-income nations (1). Additionally, in comparison to the other three studied countries, self-devaluation exhibited a stronger positive correlation with BMI in Japan, despite Japan having the lowest BMI among them. Thus, public self-consciousness likely exerts a more pronounced negative mediating effect on the relationship between self-devaluation and BMI in Japanese women. Consequently, the negative mediating effect of public self-consciousness on BMI may vary across countries and is particularly pronounced among women in Japan although there are cultural and regional variations in factors influencing weight maintenance, such as genetic, biological, and environmental elements.

Structural brain imaging data showed that public self-consciousness was positively associated with gray matter volume in the lateral occipital cortex and precuneus, though the association was marginally significant, and these results are consistent with a previous MRI study (57). The precuneus and its surrounding regions, including the PCC, could play significant roles in self-awareness, mental representations related to oneself (58), and speculating or understanding how others perceive one’s physical and personality traits (e.g., “I think my friend thinks I am selfish”) (59). In addition, because precuneus activity during rest is sensitive to the extent to which an individual’s self-esteem is influenced by others’ evaluations, the precuneus is involved in integrating subjective interpretations of these evaluations with self-esteem (60). Consequently, the precuneus and the lateral occipital cortex may play a role in self-recognition by considering how others judge an individual.

Subsequently, the sACC response was positively related to self-devaluation, and greater sACC–PCC/precuneus connectivity was positively related to public self-consciousness. The sACC has a wide range of neural connections with various regions including the precuneus (26), and is involved with food-reward processing (28), social prediction errors (30, 31), and observation-driven social learning (32). Social approval prediction errors, which were calculated as the difference between the feedback received from others (e.g., how likable the person was) and the participants’ expected social feedback, were significantly associated with the sACC (31). Such prediction errors in the sACC could be used for observation-driven social learning through direct experience or by observing the action and outcome of another person (32). Thus, the sACC could play a role in internalizing negative stereotypes about people with higher weights. The sACC is also involved in food reward processing (28). Furthermore, people who have experienced weight-based discrimination are more likely to eat for the rewarding and relieving aspects of highly palatable food (61). Thus, weight bias internalization would influence food reward-driven over-eating. Therefore, during palatable liquid consumption, the sACC might evaluate food reward under the influence of the degree of WBI. Furthermore, greater sACC–precuneus/PCC connectivity was positively associated with public self-consciousness. Alterations in sACC and precuneus/PCC connection have been linked to eating disorders (62) and depression (63), which is characterized by a lack of motivation and anhedonia. Thus, this neural connection could play a role in processing food-reward value. Overall, public self-consciousness exhibited a negative mediating effect on the positive impact of self-devaluation on BMI, and greater public self-consciousness was associated with increased gray matter volumes in the precuneus and greater sACC–precuneus/PCC functional connectivity, suggesting that public self-consciousness may have a suppressing mediating effect on the positive associations between self-devaluation and BMI, and this effect of public self-consciousness would be associated with the precuneus/PCC.

This study has some limitations. First, although the online survey suggests that self-devaluation is a predictor rather than a consequence of weight gain, the causal relationship between weight gain and self-devaluation should be confirmed by longitudinal studies. Second, this study focused on WBI, BMI, and self-consciousness, ignoring factors like socioeconomic status (6), which significantly influence WBI. Future studies should consider other factors to better understand WBI. Third, public self-consciousness was linked to gray matter volume in the precuneus, but this region doesn’t overlap with the precuneus/PCC cluster seen in the connectivity analysis. Since the precuneus may exhibit enhanced connectivity with nearby areas as well as intra-hemispheric connectivity (64), the current findings would indicate that public self-consciousness is controlled across the precuneus and adjacent regions. However, it is important to note that differences in participant or brain imaging techniques between structural and functional brain imaging could potentially account for the observed discrepancies in brain imaging findings. Fourth, brain measures were performed on Japanese samples only. Cultural differences found among WBI, BMI, and public self-consciousness make a cross-cultural brain imaging comparison essential for future studies. Finally, the sample size for the fMRI experiment would be relatively small. However, a previous systematic review of fMRI studies using gustatory stimuli revealed that the median sample size was 24 participants (65). Additionally, the standardized coefficients of the linear regression analysis showing the link between brain response and self-devaluation were 0.72. This indicates a large effect, as effect sizes of 0.10–0.29 are small, 0.30–0.49 are medium, and 0.50 or greater are large (66). Thus, the sample size could be acceptable. However, future studies should have a greater sample size.

The current study has found that public self-consciousness would negatively mediate the positive effect of self-devaluation on BMI, and its mediating effect varied across different cultures. Furthermore, brain measurements have shown that self-devaluation was associated with the sACC, while public self-consciousness was associated with the precuneus/PCC and sACC-PCC connectivity. Therefore, public self-consciousness may be related to self-devaluation via sACC-precuneus/PCC connectivity. Although excessive public self-consciousness would be associated with maladaptive eating (21), proper adjustment of public self-consciousness would be a potential therapeutic target to mitigate the negative health consequences of WBI.

Data availability statement

The original contributions presented in the study are included in the article/Supplementary Material. Further inquiries can be directed to the corresponding author.

Ethics statement

The studies involving humans were approved by Department of Arts and Sciences, University of Tokyo. The studies were conducted in accordance with the local legislation and institutional requirements. The patients/participants provided their written informed consent to participate in this study.

Author contributions

YN: Conceptualization, Formal Analysis, Funding acquisition, Investigation, Project administration, Supervision, Visualization, Writing – original draft, Writing – review & editing. KH: Writing – review & editing. NM: Writing – review & editing.

Funding

The author(s) declare financial support was received for the research and/or publication of this article. This work was funded by the Grant-in-Aid for Transformative Research Areas (A) of Japan Society for the Promotion of Science (JP21H05172).

Acknowledgments

We would like to thank all those involved for participating in this study.

Conflict of interest

The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Generative AI statement

The author(s) declare that no Generative AI was used in the creation of this manuscript.

Any alternative text (alt text) provided alongside figures in this article has been generated by Frontiers with the support of artificial intelligence and reasonable efforts have been made to ensure accuracy, including review by the authors wherever possible. If you identify any issues, please contact us.

Publisher’s note

All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.

Supplementary material

The Supplementary Material for this article can be found online at: https://www.frontiersin.org/articles/10.3389/fpsyt.2025.1703291/full#supplementary-material

References

1. Phelps NH, Singleton RK, Zhou B, Heap RA, Mishra A, Bennett JE, et al. Worldwide trends in underweight and obesity from 1990 to 2022: A pooled analysis of 3663 population-representative studies with 222 million children, adolescents, and adults. Lancet. (2024) 403:1027–50. doi: 10.1016/S0140-6736(23)02750-2

PubMed Abstract | Crossref Full Text | Google Scholar

2. Nutter S, Saunders JF, and Waugh R. Current trends and future directions in internalized weight stigma research: A scoping review and synthesis of the literature. J Eat Disord. (2024) 12:98. doi: 10.1186/s40337-024-01058-0

PubMed Abstract | Crossref Full Text | Google Scholar

3. Alberga AS, Russell-Mayhew S, Von Ranson KM, and McLaren L. Weight bias: A call to action. J Eat Disord. (2016) 4:34. doi: 10.1186/s40337-016-0112-4

PubMed Abstract | Crossref Full Text | Google Scholar

4. Ratcliffe D and Ellison N. Obesity and internalized weight stigma: A formulation model for an emerging psychological problem. Behav Cogn Psychother. (2015) 43:239–52. doi: 10.1017/S1352465813000763

PubMed Abstract | Crossref Full Text | Google Scholar

5. Pearl RL and Puhl RM. Weight bias internalization and health: A systematic review. Obes Rev. (2018) 19:1141–63. doi: 10.1111/obr.12701

PubMed Abstract | Crossref Full Text | Google Scholar

6. Hughes AM, Flint SW, Clare K, Kousoulis AA, Rothwell ER, Bould H, et al. Demographic, socioeconomic and life-course risk factors for internalized weight stigma in adulthood: evidence from an english birth cohort study. Lancet Reg Health Eur. (2024) 40:100895. doi: 10.1016/j.lanepe.2024.100895

PubMed Abstract | Crossref Full Text | Google Scholar

7. Forouhar V, Edache IY, Salas XR, and Alberga AS. Weight bias internalization and beliefs about the causes of obesity among the canadian public. BMC Public Health. (2023) 23:1621. doi: 10.1186/s12889-023-16454-5

PubMed Abstract | Crossref Full Text | Google Scholar

8. Romano KA, Heron KE, Sandoval CM, MacIntyre RI, Howard LM, Scott M, et al. Weight bias internalization and psychosocial, physical, and behavioral health: A meta-analysis of cross-sectional and prospective associations. Behav Ther. (2023) 54:539–56. doi: 10.1016/j.beth.2022.12.003

PubMed Abstract | Crossref Full Text | Google Scholar

9. Nakamura Y and Asano M. Developing and validating a Japanese version of the weight self-stigma questionnaire. Eat Wgt Disord. (2023) 28:44. doi: 10.1007/s40519-023-01573-0

PubMed Abstract | Crossref Full Text | Google Scholar

10. Feig EH, Amonoo HL, Onyeaka HK, Romero PM, Kim S, and Huffman JC. Weight bias internalization and its association with health behaviour adherence after bariatric surgery. Clin Obes. (2020) 10:e12361. doi: 10.1111/cob.12361

PubMed Abstract | Crossref Full Text | Google Scholar

11. Pearl RL, Puhl RM, Lessard LM, Himmelstein MS, and Foster GD. Prevalence and correlates of weight bias internalization in weight management: A multinational study. SSM Popul Health. (2021) 13:100755. doi: 10.1016/j.ssmph.2021.100755

PubMed Abstract | Crossref Full Text | Google Scholar

12. Romano KA, Heron KE, and Henson JM. Examining associations among weight stigma, weight bias internalization, body dissatisfaction, and eating disorder symptoms: does weight status matter? Body Img. (2021) 37:38–49. doi: 10.1016/j.bodyim.2021.01.006

PubMed Abstract | Crossref Full Text | Google Scholar

13. Macho S, Andrés A, and Saldaña C. Weight discrimination, bmi, or weight bias internalization? Testing the best predictor of psychological distress and body dissatisfaction. Obes (Sil Spr). (2023) 31:2178–88. doi: 10.1002/oby.23802

PubMed Abstract | Crossref Full Text | Google Scholar

14. Theron WH, Nel EM, and Lubbe AJ. Relationship between body-image and self-consciousness. Percept Mot Skill. (1991) 73:979–83. doi: 10.2466/pms.1991.73.3.979

PubMed Abstract | Crossref Full Text | Google Scholar

15. Panayiotou G and Kokkinos CM. Self-consciousness and psychological distress: A study using the greek scs. Pers Individ Dif. (2006) 41:83–93. doi: 10.1016/j.paid.2005.10.025

Crossref Full Text | Google Scholar

16. Kanamoto M and Kanamoto M. Relationship between body-consciousness and self-consciousness in male and female adolescents. Hum Perform Meas. (2002) 2:57–64. doi: 10.14859/jjtehpe.2.57

Crossref Full Text | Google Scholar

17. Dasilveira A, DeSouza ML, and Gomes WB. Self-consciousness concept and assessment in self-report measures. Front Psychol. (2015) 6:930. doi: 10.3389/fpsyg.2015.00930

PubMed Abstract | Crossref Full Text | Google Scholar

18. Fenigstein A, Scheier MF, and Buss AH. Public and private self-consciousness: assessment and theory. J Consult Clin Psychol. (1975) 43:522–7. doi: 10.1037/h0076760

Crossref Full Text | Google Scholar

19. Pinel EC. You’re just saying that because I’m a woman: stigma consciousness and attributions to discrimination. Self Id. (2004) 3:39–51. doi: 10.1080/13576500342000031

PubMed Abstract | Crossref Full Text | Google Scholar

20. Sun Q, Wang N, Li S, and Zhou H. Local spatial obesity analysis and estimation using online social network sensors. J BioMed Inform. (2018) 83:54–62. doi: 10.1016/j.jbi.2018.03.010

PubMed Abstract | Crossref Full Text | Google Scholar

21. Jostes A, Pook M, and Florin I. Public and private self-consciousness as specific psychopathological features. Pers Individ Dif. (1999) 27:1285–95. doi: 10.1016/S0191-8869(99)00077-X

Crossref Full Text | Google Scholar

22. Pearl RL. Internalization of weight bias and stigma: scientific challenges and opportunities. Am Psychol. (2024) 79:1308–19. doi: 10.1037/amp0001455

PubMed Abstract | Crossref Full Text | Google Scholar

23. Delvecchio E, Mabilia D, Miconi D, Chirico I, and Li J-B. Self-consciousness in chinese and italian adolescents: an exploratory cross-cultural study using the asc. Curr Psychol. (2015) 34:140–53. doi: 10.1007/s12144-014-9247-0

Crossref Full Text | Google Scholar

24. Hong K-H. A cross-cultural study on the influence of public self-consciousness and sociocultural pressure over ideal appearance attitude and body shame. J Kor Soc Cloth Text. (2010) 34:1731–41. doi: 10.5850/jksct.2010.34.10.1731

Crossref Full Text | Google Scholar

25. Sun T, Horn M, and Merritt D. Impacts of cultural dimensions on healthy diet through public self-consciousness. J Cons Mktg. (2009) 26:241–50. doi: 10.1108/07363760910965846

Crossref Full Text | Google Scholar

26. Vergani F, Martino J, Morris C, Attems J, Ashkan K, and Dell′Acqua F. Anatomic connections of the subgenual cingulate region. Neurosurgery. (2016) 79:465–72. doi: 10.1227/neu.0000000000001315

PubMed Abstract | Crossref Full Text | Google Scholar

27. Drevets WC, Savitz J, and Trimble M. The subgenual anterior cingulate cortex in mood disorders. CNS Spectr. (2008) 13:663–81. doi: 10.1017/s1092852900013754

PubMed Abstract | Crossref Full Text | Google Scholar

28. Bore MC, Liu X, Gan X, Wang L, Xu T, Ferraro S, et al. Distinct neurofunctional alterations during motivational and hedonic processing of natural and monetary rewards in depression – a neuroimaging meta-analysis. psychol Med. (2024) 54:639–51. doi: 10.1017/S0033291723003410

PubMed Abstract | Crossref Full Text | Google Scholar

29. Wittmann MK, Kolling N, Faber NS, Scholl J, Nelissen N, and Rushworth MF. Self-other mergence in the frontal cortex during cooperation and competition. Neuron. (2016) 91:482–93. doi: 10.1016/j.neuron.2016.06.022

PubMed Abstract | Crossref Full Text | Google Scholar

30. Lockwood PL and Wittmann MK. Ventral anterior cingulate cortex and social decision-making. Neurosci Biobehav Rev. (2018) 92:187–91. doi: 10.1016/j.neubiorev.2018.05.030

PubMed Abstract | Crossref Full Text | Google Scholar

31. Will GJ, Rutledge RB, Moutoussis M, and Dolan RJ. Neural and computational processes underlying dynamic changes in self-esteem. Elife. (2017) 6. doi: 10.7554/eLife.28098

PubMed Abstract | Crossref Full Text | Google Scholar

32. Joiner J, Piva M, Turrin C, and Chang SWC. Social learning through prediction error in the brain. NPJ Sci Learn. (2017) 2:8. doi: 10.1038/s41539-017-0009-2

PubMed Abstract | Crossref Full Text | Google Scholar

33. Clithero JA and Rangel A. Informatic parcellation of the network involved in the computation of subjective value. Soc Cogn Affect Neurosci. (2013) 9:1289–302. doi: 10.1093/scan/nst106

PubMed Abstract | Crossref Full Text | Google Scholar

34. Hare TA, Doherty J, Camerer CF, Schultz W, and Rangel A. Dissociating the role of the orbitofrontal cortex and the striatum in the computation of goal values and prediction errors. J Neurosci. (2008) 28:5623. doi: 10.1523/JNEUROSCI.1309-08.2008

PubMed Abstract | Crossref Full Text | Google Scholar

35. Janet R, Fournel A, Fouillen M, Derrington E, Corgnet B, Bensafi M, et al. Cognitive and hormonal regulation of appetite for food presented in the olfactory and visual modalities. NeuroImage. (2021) 230:117811. doi: 10.1016/j.neuroimage.2021.117811

PubMed Abstract | Crossref Full Text | Google Scholar

36. Litt A, Plassmann H, Shiv B, and Rangel A. Dissociating valuation and saliency signals during decision-making. Cereb Cortex. (2010) 21:95–102. doi: 10.1093/cercor/bhq065

PubMed Abstract | Crossref Full Text | Google Scholar

37. Metereau E and Dreher J-C. The medial orbitofrontal cortex encodes a general unsigned value signal during anticipation of both appetitive and aversive events. Cortex. (2015) 63:42–54. doi: 10.1016/j.cortex.2014.08.012

PubMed Abstract | Crossref Full Text | Google Scholar

38. Lillis J, Luoma JB, Levin ME, and Hayes SC. Measuring weight self-stigma: the weight self-stigma questionnaire. Obes (Sil Spr). (2010) 18:971–6. doi: 10.1038/oby.2009.353

PubMed Abstract | Crossref Full Text | Google Scholar

39. Nakamura Y and Ishida T. The effect of multiband sequences on statistical outcome measures in functional magnetic resonance imaging using a gustatory stimulus. NeuroImage. (2024) 300:120867. doi: 10.1016/j.neuroimage.2024.120867

PubMed Abstract | Crossref Full Text | Google Scholar

40. Browne MW and Cudeck R. Alternative ways of assessing model fit. Sociol Methods Res. (1992) 21:230–58. doi: 10.1177/0049124192021002005

Crossref Full Text | Google Scholar

41. Cudeck RA and Browne MW. Cross-validation of covariance structures. Multiv Behav Res. (1983) 18:147–67. doi: 10.1207/s15327906mbr1802_2

PubMed Abstract | Crossref Full Text | Google Scholar

42. Rosseel Y. Lavaan: an R package for structural equation modeling and more. Version 0.5-12 (Beta). J Stat Softw. (2012) 48:1–36. doi: 10.18637/jss.v048.i02

Crossref Full Text | Google Scholar

43. Penny WD, Friston KJ, Ashburner JT, Kiebel SJ, and Nichols TE. Statistical Parametric Mapping: The Analysis of Functional Brain Images. Amsterdam, Netherlands: Academic Press (2011).

Google Scholar

44. Nieto-Castanon A and Whitfield-Gabrieli S. Conn Functional Connectivity Toolbox: Rrid Scr_009550, Release 22. Massachusetts, USA: Hilbert Press (2022).

Google Scholar

45. Whitfield-Gabrieli S and Nieto-Castanon A. Conn: A functional connectivity toolbox for correlated and anticorrelated brain networks. Brain Conn. (2012) 2:125–41. doi: 10.1089/brain.2012.0073

PubMed Abstract | Crossref Full Text | Google Scholar

46. Flandin G and Friston KJ. Analysis of family-wise error rates in statistical parametric mapping using random field theory. Hum Brain Mapp. (2019) 40:2052–4. doi: 10.1002/hbm.23839

PubMed Abstract | Crossref Full Text | Google Scholar

47. Friston KJ, Buechel C, Fink GR, Morris J, Rolls E, and Dolan RJ. Psychophysiological and modulatory interactions in neuroimaging. Neuroimage. (1997) 6:218–29. doi: 10.1006/nimg.1997.0291

PubMed Abstract | Crossref Full Text | Google Scholar

48. McLaren DG, Ries ML, Xu G, and Johnson SC. A generalized form of context-dependent psychophysiological interactions (Gppi): A comparison to standard approaches. NeuroImage. (2012) 61:1277–86. doi: 10.1016/j.neuroimage.2012.03.068

PubMed Abstract | Crossref Full Text | Google Scholar

49. Worsley KJ, Marrett S, Neelin P, Vandal AC, Friston KJ, and Evans AC. A unified statistical approach for determining significant signals in images of cerebral activation. Hum Brain Mapp. (1996) 4:58–73. doi: 10.1002/(sici)1097-0193(1996)4:1<58::Aid-hbm4>3.0.Co;2-o

PubMed Abstract | Crossref Full Text | Google Scholar

50. Cheung SF and Cheung S-H. Manymome: an R package for computing the indirect effects, conditional effects, and conditional indirect effects, standardized or unstandardized, and their bootstrap confidence intervals, in many (Though not all) models. Behav Res Methods. (2024) 56:4862–82. doi: 10.3758/s13428-023-02224-z

PubMed Abstract | Crossref Full Text | Google Scholar

51. Hu Lt and Bentler PM. Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Struct Eqn Model. (1999) 6:1–55. doi: 10.1080/10705519909540118

Crossref Full Text | Google Scholar

52. Swami V. Cultural influences on body size ideals: unpacking the impact of westernization and modernization. Eur Psychol. (2015) 20:44–51. doi: 10.1027/1016-9040/a000150

Crossref Full Text | Google Scholar

53. Hollis JF, Gullion CM, Stevens VJ, Brantley PJ, Appel LJ, Ard JD, et al. Weight loss during the intensive intervention phase of the weight-loss maintenance trial. Am J Prev Med. (2008) 35:118–26. doi: 10.1016/j.amepre.2008.04.013

PubMed Abstract | Crossref Full Text | Google Scholar

54. Steptoe A and Frank P. Obesity and psychological distress. Philos Trans R Soc Lond B Biol Sci. (2023) 378:20220225. doi: 10.1098/rstb.2022.0225

PubMed Abstract | Crossref Full Text | Google Scholar

55. Hofstede G. Culture’s consequences: International Differences in Work-Related Values. California, USA: SAGE Publications (1984).

Google Scholar

56. Witt MA and Redding G. Asian business systems: institutional comparison, clusters and implications for varieties of capitalism and business systems theory. Socio-Economic Rev. (2013) 11:265–300. doi: 10.1093/ser/mwt002

Crossref Full Text | Google Scholar

57. Morita T, Asada M, and Naito E. Gray-matter expansion of social brain networks in individuals high in public self-consciousness. Brain Sci. (2021) 11:374. doi: 10.3390/brainsci11030374

PubMed Abstract | Crossref Full Text | Google Scholar

58. Cavanna AE and Trimble MR. The precuneus: A review of its functional anatomy and behavioural correlates. Brain. (2006) 129:564–83. doi: 10.1093/brain/awl004

PubMed Abstract | Crossref Full Text | Google Scholar

59. McAdams CJ and Krawczyk DC. Who am I? How do I look? Neural differences in self-identity in anorexia nervosa. Soc Cognit Affect Neurosci. (2014) 9:12–21. doi: 10.1093/scan/nss093

PubMed Abstract | Crossref Full Text | Google Scholar

60. Kawamichi H, Sugawara SK, Hamano YH, Kitada R, Nakagawa E, Kochiyama T, et al. Neural correlates underlying change in state self-esteem. Sci Rep. (2018) 8:1798. doi: 10.1038/s41598-018-20074-0

PubMed Abstract | Crossref Full Text | Google Scholar

61. Giuliani NR, Kelly NR, and Budd EL. The role of food reward in the associations between weight-based discrimination and feeding practices among caregivers of young children. Appetite. (2024) 201:107620. doi: 10.1016/j.appet.2024.107620

PubMed Abstract | Crossref Full Text | Google Scholar

62. Datta N, Hughes A, Modafferi M, and Klabunde M. An fmri meta-analysis of interoception in eating disorders. NeuroImage. (2025) 305:120933. doi: 10.1016/j.neuroimage.2024.120933

PubMed Abstract | Crossref Full Text | Google Scholar

63. Zhu Z, Wang Y, Lau WKW, Wei X, Liu Y, Huang R, et al. Hyperconnectivity between the posterior cingulate and middle frontal and temporal gyrus in depression: based on functional connectivity meta-analyses. Brain Imaging Behav. (2022) 16:1538–51. doi: 10.1007/s11682-022-00628-7

PubMed Abstract | Crossref Full Text | Google Scholar

64. Jitsuishi T and Yamaguchi A. Characteristic cortico-cortical connection profile of human precuneus revealed by probabilistic tractography. Sci Rep. (2023) 13:1936. doi: 10.1038/s41598-023-29251-2

PubMed Abstract | Crossref Full Text | Google Scholar

65. Yeung AWK, Wong NSM, and Eickhoff SB. Empirical assessment of changing sample-characteristics in task-fmri over two decades: an example from gustatory and food studies. Hum Brain Mapp. (2020) 41:2460–73. doi: 10.1002/hbm.24957

PubMed Abstract | Crossref Full Text | Google Scholar

66. Nieminen P. Application of standardized regression coefficient in meta-analysis. BioMedInformatics. (2022) 2:434–58. doi: 10.3390/biomedinformatics2030028

Crossref Full Text | Google Scholar

Keywords: weight bias internalization, self-consciousness, body mass index, subgenual anterior cingulate cortex, precuneus

Citation: Nakamura Y, Hayashi K and Maikusa N (2025) Self-consciousness negatively mediates the positive association between internalized weight bias and weight status in cross-cultural survey and brain imaging study. Front. Psychiatry 16:1703291. doi: 10.3389/fpsyt.2025.1703291

Received: 11 September 2025; Accepted: 17 October 2025;
Published: 03 November 2025.

Edited by:

Ali Saffet Gonul, Ege University, Türkiye

Reviewed by:

Rebecca Swinburne Romine, University of Kansas, United States
Rémi Janet, Délégation Rhône Auvergne (CNRS), France

Copyright © 2025 Nakamura, Hayashi and Maikusa. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

*Correspondence: Yuko Nakamura, bmFrYW11cmEueXVrbzA3MDdAbWFpbC51LXRva3lvLmFjLmpw

Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.