ORIGINAL RESEARCH
Published on 20 Jun 2025
Ethical requirements for generative AI in brand content creation: a qualitative comparative analysis
doi 10.3389/fcomm.2025.1523077
- 661 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Artificial Intelligence in the Context of Marketing Communications
Artificial Intelligence in the Context of Marketing Communications
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ORIGINAL RESEARCH
Published on 05 Jun 2025
Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication
doi 10.3389/fcomm.2025.1509682
- 3,028 views
REVIEW
Published on 27 Sep 2024
Artificial intelligence in the context of digital marketing communication
doi 10.3389/fcomm.2024.1411226
- 12,925 views
- 4 citations
ORIGINAL RESEARCH
Published on 02 Jul 2024
Adorable interactions: investigating the influence of AI voice assistant cuteness on consumer usage intentions
doi 10.3389/fcomm.2024.1380775
- 1,444 views
