ORIGINAL RESEARCH
Accepted on 16 May 2025
Reputation Through Artificial Intelligence? On the Effectiveness of Virtual Influencers as Spokespersons in Corporate Crisis Communication
doi 10.3389/fcomm.2025.1509682
- 356 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Artificial Intelligence in the Context of Marketing Communications
Artificial Intelligence in the Context of Marketing Communications
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REVIEW
Published on 27 Sep 2024
Artificial intelligence in the context of digital marketing communication
doi 10.3389/fcomm.2024.1411226
- 10,644 views
- 3 citations
ORIGINAL RESEARCH
Published on 02 Jul 2024
Adorable interactions: investigating the influence of AI voice assistant cuteness on consumer usage intentions
doi 10.3389/fcomm.2024.1380775
- 1,216 views
