EDITORIAL
Published on 17 Oct 2025
Editorial: Artificial intelligence in the context of marketing communications
doi 10.3389/fcomm.2025.1714230
- 1,301 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Artificial Intelligence in the Context of Marketing Communications
Artificial Intelligence in the Context of Marketing Communications
7,190
Total downloads
44k
Total views and downloads
Articles
ORIGINAL RESEARCH
Published on 20 Jun 2025
Ethical requirements for generative AI in brand content creation: a qualitative comparative analysis
doi 10.3389/fcomm.2025.1523077
- 4,057 views
- 1 citation
ORIGINAL RESEARCH
Published on 05 Jun 2025
Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication
doi 10.3389/fcomm.2025.1509682
- 5,667 views
- 1 citation
REVIEW
Published on 27 Sep 2024
Artificial intelligence in the context of digital marketing communication
doi 10.3389/fcomm.2024.1411226
- 20,839 views
- 18 citations
ORIGINAL RESEARCH
Published on 02 Jul 2024
Adorable interactions: investigating the influence of AI voice assistant cuteness on consumer usage intentions
doi 10.3389/fcomm.2024.1380775
- 2,521 views
- 1 citation
