ORIGINAL RESEARCH
Published on 05 Jun 2025
Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication
doi 10.3389/fcomm.2025.1509682
- 2,790 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Artificial Intelligence in the Context of Marketing Communications
Artificial Intelligence in the Context of Marketing Communications
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ORIGINAL RESEARCH
Accepted on 30 May 2025
Ethical Requirements for Generative AI in Brand Content Creation: A Qualitative Comparative Analysis
doi 10.3389/fcomm.2025.1523077
- 331 views
REVIEW
Published on 27 Sep 2024
Artificial intelligence in the context of digital marketing communication
doi 10.3389/fcomm.2024.1411226
- 12,121 views
- 4 citations
ORIGINAL RESEARCH
Published on 02 Jul 2024
Adorable interactions: investigating the influence of AI voice assistant cuteness on consumer usage intentions
doi 10.3389/fcomm.2024.1380775
- 1,348 views
