EDITORIAL
Published on 17 Oct 2025
Editorial: Artificial intelligence in the context of marketing communications
doi 10.3389/fcomm.2025.1714230
- 994 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Artificial Intelligence in the Context of Marketing Communications
Artificial Intelligence in the Context of Marketing Communications
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Articles
ORIGINAL RESEARCH
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Ethical requirements for generative AI in brand content creation: a qualitative comparative analysis
doi 10.3389/fcomm.2025.1523077
- 3,281 views
- 1 citation
ORIGINAL RESEARCH
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Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication
doi 10.3389/fcomm.2025.1509682
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REVIEW
Published on 27 Sep 2024
Artificial intelligence in the context of digital marketing communication
doi 10.3389/fcomm.2024.1411226
- 19,553 views
- 16 citations
ORIGINAL RESEARCH
Published on 02 Jul 2024
Adorable interactions: investigating the influence of AI voice assistant cuteness on consumer usage intentions
doi 10.3389/fcomm.2024.1380775
- 2,316 views
- 1 citation
