ORIGINAL RESEARCH
Accepted on 26 Jun 2025
Narrative Transportation Cues in Direct-to-consumer Advertisements: An Analysis of
doi 10.3389/fcomm.2025.1474051
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- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Using Narratives to Promote Risks and Risky Products: Cautions and Considerations
Using Narratives to Promote Risks and Risky Products: Cautions and Considerations
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