ORIGINAL RESEARCH
Accepted on 26 Jun 2025
Narrative Transportation Cues in Direct-to-consumer Advertisements: An Analysis of
doi 10.3389/fcomm.2025.1474051
- 338 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Using Narratives to Promote Risks and Risky Products: Cautions and Considerations
Using Narratives to Promote Risks and Risky Products: Cautions and Considerations
252
Total downloads
3,916
Total views and downloads
Submit your idea
Select the journal/section where you want your idea to be submitted:
Manuscripts can be submitted to this Research Topic via the main journal or any other participating journal.
Submit your idea
Select the journal/section where you want your idea to be submitted: