ORIGINAL RESEARCH
Published on 30 Oct 2025
Go with the flow: testing the effects of emotional flow on attitudinal and behavioral changes
doi 10.3389/fcomm.2025.1553581
- 277 views
- Frontiers in Communication
- Advertising and Marketing Communication
- Research Topics
- Using Narratives to Promote Risks and Risky Products: Cautions and Considerations
Using Narratives to Promote Risks and Risky Products: Cautions and Considerations
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Articles
ORIGINAL RESEARCH
Published on 17 Oct 2025
Narrative transportation cues in direct-to-consumer advertisements: an analysis of visual content
doi 10.3389/fcomm.2025.1474051
- 860 views
ORIGINAL RESEARCH
Published on 11 Mar 2025
Is it safe? The effect of narrative vs. non-narrative messages on story-related knowledge of medicated abortion
doi 10.3389/fcomm.2025.1473154
- 1,311 views
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