ORIGINAL RESEARCH
Published on 07 Oct 2025
Crafting branded entertainment: insights from short films awarded at Cannes Lions
doi 10.3389/fcomm.2025.1627473
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- Frontiers in Communication
- Media, Creative, and Cultural Industries
- Research Topics
- Branded Content and Media-Marketing Ecologies: Histories, Evolving Practices, and Governance
Branded Content and Media-Marketing Ecologies: Histories, Evolving Practices, and Governance
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